Brand Tone

Friendly, helpful, and slightly enthusiastic, emphasizing convenience, quality, and security.

Brand Values

• •Innovation & Novelty
• •Customer Experience & Satisfaction
• •Quality
• •Convenience & Ease
• •Security & Trust

Best Practices

• •Use clear and concise language, avoiding jargon.
• •Focus on the benefits for the customer, highlighting how the product makes their life easier or more fun.
• •Emphasize the quality and exclusivity of the products.
• •Reassure customers about the security of online purchases and the reliability of the delivery process.
• •Maintain a friendly and approachable tone in all communications.

Social Perception

A convenient and reliable online store focused on the Brazilian market, offering innovative and exclusive products that make life easier and more fun, while addressing concerns about delivery times by being transparent and proactive.

Copy Examples

• •"Tired of [problem]? Our innovative [product] is here to make your life easier and more fun!"
• •"Experience the convenience of shopping with Hello Express! Free shipping throughout Brazil and secure payments with MercadoPago."
• •"We're committed to providing an incredible shopping experience. If you have any questions, our support team is here to help!"
• •"Discover exclusive, high-quality products designed to solve everyday problems and bring joy to your life."
• •"Your satisfaction is our priority! Track your order every step of the way and enjoy secure online shopping with Hello Express."