Brand Tone

Dual tone: Fun, cute, and trendy for physical products, while empowering, aspirational, and supportive for digital products and coaching.

Brand Values

• •Entrepreneurship
• •Creativity and Self-Expression
• •Quality and Customer Satisfaction
• •Financial Independence

Best Practices

• •Create a Unified Brand Story: Bridge the gap between the physical products and the business coaching. Frame the physical products as the successful result of the methods taught in the digital courses. Use the tagline 'I built a dream business with these products, and I can teach you how to do it, too.'
• •Use 'Empowerment' as the Core Message: Whether selling a phone grip or a business course, the underlying message should be about empowerment—empowering self-expression through products or empowering financial freedom through knowledge.
• •Maintain a Relatable Founder Voice: Continue leveraging Olea’s personal success story. Use 'I' statements in blog posts and course marketing to build trust and authenticity (e.g., 'The one thing I wish I knew when I started...').
• •Segment Your Communication: While the core message is unified, tailor the tone for each platform. Keep the fun, trendy, and visual-heavy content for TikTok to sell physical products, but use email marketing and the website blog for the more in-depth, aspirational content related to the courses.
• •Incorporate Social Proof for Digital Products: Actively seek and showcase testimonials and success stories from students who have purchased the digital templates and courses. Displaying positive results is crucial for building credibility in the e-learning space.

Social Perception

Split perception: Highly reliable, with high-quality, cute products and excellent customer service for physical goods; largely undefined or cautious for digital products/courses due to limited public reviews and market skepticism towards high-priced programs.

Copy Examples

• •Stop dreaming, start doing. Our Ultimate Notion Business Hub is the all-in-one system designed for Etsy sellers who are ready to get organized and scale. Track your inventory, manage finances, and plan your marketing without the overwhelm. It’s time to build your empire, one click at a time.
• •Ready for your own 6-figure success story? My Etsy Mastery course gives you the exact blueprint I used to build a life of freedom. Learn the strategies for creating passive income with digital products. Your dream business is waiting.
• •Your 9-to-5 just got a whole lot cuter. Who said work can't be fun? ✨ Our custom badge reels are here to brighten up your day. Tap to shop! #badgereels #customgifts #hellodreamystudio
• •Your Passive Income Plan Starts Now (Inside...)
• •Organize your dreams, then accessorize them. ✨ Whether you're building your business with our digital planners or adding a spark to your day with our custom accessories, we're here to help you create a life you love. #entrepreneurship #etsyseller #digitalplanner #smallbusinessowner