Brand Tone

Playful and Fun, Friendly and Approachable, Enthusiastic and Positive, Ethical and Conscious, Slightly Quirky and Humorous

Brand Values

• •Joy and Positivity
• •Ethical Production
• •Sustainability
• •Individuality and Self-Expression
• •Creativity and Originality
• •Community
• •Transparency

Best Practices

• •Embrace Playfulness and Positivity: Always inject a sense of fun, optimism, and enthusiasm into your language. Use vibrant adjectives and happy phrasing.
• •Be Relatable and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and don't be afraid of a well-placed emoji (especially on social media). Avoid overly formal or corporate language.
• •Highlight Your Values Naturally: Weave in your commitment to ethical production, sustainability, and joy without being preachy. Let these values shine through your product descriptions, stories, and interactions. For example, "Made with love and organic cotton" is more effective than a dry, technical explanation.
• •Stay True to Your Quirks: Don't shy away from the unique aspects of your brand, like the Dodo mascot or your specific sense of humour. This distinctiveness helps you stand out.
• •Create a Simple Tone of Voice Guide: Document key phrases, words to use/avoid, and the general feeling your copy should evoke. This helps ensure consistency, especially if multiple people are writing content. For hello DODO, this might include words like: "happy," "joy," "colourful," "fun," "smile," "adventure," "kind," "ethical," alongside a reminder to keep it light and friendly.

Social Perception

A cheerful and uplifting brand, Ethical and trustworthy, High quality, Unique and distinctive, Personal and authentic, A brand that makes people feel good

Copy Examples

• •Instagram Post (New T-shirt Launch): Warning: May cause spontaneous smiling! 😄 Our NEW [T-shirt Name] tee has officially landed, bringing a fresh dose of Dodo cheer to your wardrobe. Ethically made with 100% organic cotton, because looking awesome and being kind to the planet go hand-in-hand. Go on, treat your tee-collection (and yourself!) to some happy! #helloDODO #NewArrival #EthicalFashion #WearHappy #ColourfulClothes
• •Product Description (Dungarees): Ready for adventures, big or small? Our super comfy Dodo Dungarees are! Made for climbing trees, chasing dreams, or just chilling in glorious technicolour. With adjustable straps for the perfect fit and deep pockets for all your treasures (or snacks, we don't judge 😉). Crafted from soft, durable organic cotton – because fun shouldn't cost the Earth. Get ready to live your brightest life! #DodoDungarees #EthicalStyle #PlayfulFashion #OrganicCotton #AdventureReady
• •Email Newsletter Subject Line: Psst... A little burst of Dodo joy just for you! 🌈
• •Website About Us Snippet: We're Jamin and Ali, the humans behind hello DODO! 👋 We believe in the power of colour, the joy of a fun slogan, and making clothes that make you (and the planet) feel good. Every tee, pin, and patch is designed with love and a sprinkle of Dodo mischief, right here in sunny Worthing. Thanks for joining our colourful adventure!
• •Social Media Ad Copy (Targeting ethically conscious consumers): Tired of boring basics? So were we! hello DODO brings you ethically made, outrageously colourful clothing and accessories designed to make you smile. 😊 We use organic cotton and sustainable practices, so you can rock your unique style knowing you're supporting a small business that cares. Discover your new happy outfit! #helloDODO #EthicalFashionUK #SustainableStyle #JoyfulDressing #SmallBizLove