Brand Tone

Elegant & Stylish, Inspirational & Motivational, Personal & Caring, Positive & Encouraging, Quality-Conscious & Detail-Oriented

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Organization & Productivity
• •Wellbeing & Mindfulness
• •Customer Connection & Care
• •Positivity & Inspiration
• •Purpose & Accomplishment

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that is sophisticated but not overly complex. Avoid jargon or overly casual slang. The tone should feel refined and thoughtful.
• •Infuse Positivity and Inspiration: Incorporate uplifting words and phrases. Focus on the benefits of organization and goal-setting, such as accomplishment, clarity, and wellbeing. Share motivational quotes or prompts where appropriate.
• •Highlight Quality and Detail: When describing products, subtly weave in references to the premium materials, thoughtful design features, and the luxurious feel. This reinforces the brand's commitment to excellence.
• •Maintain a Personal and Caring Approach: Even in broader communications, let the brand's passion and the founder's voice shine through. Use a warm, approachable style, especially in customer interactions, reflecting the personal touch customers appreciate.
• •Visual-Verbal Cohesion: Ensure that the copy always aligns with the brand's visual identity. The sophisticated, clean, and stylish imagery on the website and social media should be mirrored by equally polished and aspirational language.

Social Perception

Highly Positive, Luxurious & Premium, Effective Organizational Tool, Beautiful & Aspirational, More Than Just a Planner, Personal and Approachable Founder/Team

Copy Examples

• •Instagram Post (Image: Flatlay of a Hello Day planner with a coffee cup and elegant pen): Greet your day with intention and style. ✨ Our Original Daily Planner isn't just about scheduling tasks; it's about crafting moments of accomplishment and embracing a beautifully organized life. What goals are you penciling in today? #HelloDay #PlanWithPurpose #ElegantOrganization
• •Website Banner (Image: Close-up of the planner's quality details – gold foiling, thick paper): Experience the Art of Planning. Meticulously designed for a life in beautiful motion. Discover the Hello Day difference – where quality meets inspiration. Shop Now.
• •Facebook Ad (Carousel of different planner designs and interior layouts): Find your perfect planning companion. From managing a bustling career to nurturing personal dreams, Hello Day planners are crafted to bring clarity, motivation, and a touch of elegance to every day. Which design speaks to your 2025 vision? Explore the collection.
• •Email Newsletter Subject Line: Hello [Customer Name], Elevate Your Everyday with Purpose & Style ✨ Email Body Snippet: At Hello Day, we believe that planning should be an inspiring ritual, not a chore. Our latest collection is here to help you embrace each day with a fresh perspective, organize your ambitions, and cherish your progress. See what’s new and find the planner that feels like it was made just for you.
• •Pinterest Pin Description (Image: A lifestyle shot of someone smiling while writing in their Hello Day planner): Unlock a more organized, inspired, and fulfilling year. Our planners are more than just pages; they're a space to dream, achieve, and reflect. Join the Hello Day community and make every day count. #StylishPlanner #GoalGetter #MindfulLiving #HelloDayPlanner