Brand Tone

Fun, vibrant, celebratory, enthusiastic, friendly, reliable, innovative, customer-focused, playful, trendy, engaging.

Brand Values

• •Joy of Gifting & Connection
• •Celebration
• •Convenience & Accessibility
• •Innovation & Trendsetting
• •Growth & Resilience
• •Community Support
• •Customer Focus

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, vibrant adjectives (e.g., "epic," "awesome," "bursting"), and a generally upbeat and positive framing.
• •Keep it Playful and Relatable: Incorporate light humor, colloquialisms (where appropriate for the platform, like TikTok), and address the audience in a friendly, approachable way (e.g., "We've got you!").
• •Visually Driven Language: Complement the "'gram worthy" nature of the products with descriptive language that appeals to sight and taste (e.g., "vibrant," "decadent," "bursting with goodies").
• •Highlight Joy and Celebration: Consistently tie copy back to the core purpose of celebrating moments and bringing happiness to both the giver and receiver.
• •Be Transparent and Build Trust (especially given past issues): While maintaining a fun tone, subtly weave in messages of reliability, customer care, and the improvements made to the service. Acknowledge the "why" behind the gift – the connection and thoughtfulness.

Social Perception

Seen by many as a convenient way to send attractive and fun gifts. Building a positive reputation through ongoing efforts. Major player in the NZ gifting market.

Copy Examples

• •Life's full of moments worth celebrating! 🎉 From birthdays to 'just because', Celebration Box NZ delivers joy, packed and personalised, right to their door. Making memories, one epic gift box at a time! #CelebrationBoxNZ #ShareTheJoy #NZGifts
• •Say HELLO to happiness with our Hello & Cookie Triple Choc Jar! 🍪 Overflowing with decadent, freshly baked goodness, it’s the perfect treat to sweeten anyone's day. Warning: may cause extreme cookie cravings! #HelloAndCookie #SweetTreats #CelebrationBoxDelights #CookieLove
• •Birthday mission: Spoil them rotten! 🥳 Our birthday boxes are bursting with goodies to make their day extra special. Pick their faves, add a message, and we'll handle the happy delivery! #HappyBirthdayNZ #GiftIdeas #CelebrationTime
• •Forgot an important date? Or just want to send a spontaneous smile? We've got you! 😉 Easy online ordering, awesome add-ons, and delivery across NZ. We're here to make your gifting game strong (and stress-free!). #GiftingMadeEasy #NZWideDelivery #ThoughtfulGifts
• •More than just gifts, we're about connection. ❤️ We love helping you share your heart and celebrate those big (and little!) wins. Proudly NZ-owned and committed to bringing smiles nationwide. #ConnectingKiwis #SpreadingHappiness #CelebrationBoxCares