Brand Tone

Enthusiastic & Passionate, Empowering & Confident, Friendly & Community-Oriented, Helpful & Guiding

Brand Values

• •Authenticity
• •Confidence
• •Individuality through Color
• •Community
• •Effortless Style

Best Practices

• •Embrace Enthusiasm: Use positive, energetic language. Words like "love," "passion," "vibrant," "shine," and "glow" can reflect the brand's excitement for color.
• •Focus on Empowerment: Frame copy around how the products help the customer feel confident and authentic. Use phrases that inspire self-assurance.
• •Build Community: Incorporate inclusive language. Use terms like "crew," "community," "we," and "us" to foster a sense of belonging. Regularly use the brand hashtag (#hellocolorcrew).
• •Be Helpful and Educational (Subtly): Reinforce the unique selling proposition of color seasons. Briefly explain the benefits of shopping by color palette without being overly technical. This positions the brand as a knowledgeable guide.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy matches the vibrancy and colorfulness of the brand's visual identity on the website and social media. The tone should feel as bright and inviting as the clothes themselves.

Social Perception

A specialized boutique that understands the impact of color, A supportive and encouraging brand for women exploring their personal style, A go-to source for finding clothes that are not just fashionable but also personally flattering based on color theory

Copy Examples

• •Headline: Unlock Your Best Look: Shop by Your Unique Color Season! Body: Tired of guessing which colors make you shine? At Hello Color, we've done the work for you! Discover vibrant, flattering pieces expertly sorted by your color season. Shop confidently, live colorfully. #HelloColorCrew
• •Social Media Post: Hello, [Autumn/Winter/Spring/Summer] beauties! 🍂❄️🌷☀️ Your perfect palette awaits. Our latest collection is filled with hues that make YOU glow. Tap to explore and embrace your authentic style. [Link to seasonal collection] #LiveInColor #ColorAnalysisFashion
• •Email Subject: Feel the Power of Your Colors, [Customer Name]! Email Body: Imagine a wardrobe where every piece makes you look and feel incredible. That's the Hello Color promise! We're passionate about helping you discover the shades that bring out your natural radiance. Find your season, find your confidence. [Button: Shop Now]
• •Product Description Snippet (for a specific item): A stunning [Color Name] [Product Type] perfect for our [Winter/Summer/etc.] clients! Verified by House of Colour consultants, this piece will have you radiating confidence and effortless style. #HelloWinterStyle #AuthenticallyYou
• •Brand Story Snippet: More than just a boutique, Hello Color is a community. Born from a shared passion for the transformative power of color, we're here to empower you to authentically, confidently, and effortlessly embrace your best look. Join the #hellocolorcrew and let's celebrate living in color!