Brand Tone

friendly, nostalgic, and passionate

Brand Values

• •Passion for Vintage
• •Curation and Quality
• •Authenticity and Transparency
• •Customer Connection
• •Uniqueness and Style

Best Practices

• •Always let the genuine love for vintage shine through. Use words that convey excitement and appreciation for the items' history and character.
• •Whenever possible, frame products not just as objects for sale, but as items with a past. Use evocative language that sparks the imagination about their previous life.
• •Maintain a friendly and approachable voice. Use conversational language. Phrases like "Say hello to..." or "We found..." create a personal connection, as if a friend is sharing a great find.
• •Consistently highlight that these are one-of-a-kind or hard-to-find items. This reinforces the value proposition of shopping vintage.
• •In line with the brand name, don't be afraid to be a little whimsical or funny. This makes the brand more memorable and relatable.

Social Perception

a trustworthy and delightful source for unique vintage home decor; a small, passionate business that cares about its products and customers; a top shop for gifts

Copy Examples

• •Say 'hello' to treasures from the past! Our latest collection is brimming with stories waiting to be told. From 70s ceramic mugs to quirky 80s bookends, find the perfect 'chose' to make your space uniquely yours. ✨
• •Your home is a story. Let us help you write the next chapter. Hello Chose brings you a curated selection of vintage decor, hand-picked with love right here in Montreal. Come find a piece of the past to brighten your future.
• •More than just a pitcher, it's a sunny 1960s morning in a form you can hold. Imagine the stories this strawberry glass pitcher could tell! Perfect for serving lemonade on a summer day or simply as a cheerful accent on your shelf. A little piece of history for your home.
• •We found something we think you'll love...
• •That feeling when you find the perfect vintage piece? We know it well. At Hello Chose, we live for the hunt. Discover our curated collection of unique home decor and bring a little bit of nostalgia home.