Brand Tone

Empowering, confident, celebratory, youthful, authentic, resilient, and community-focused.

Brand Values

• •Empowerment: Encouraging self-worth and confidence in young Black women and girls.
• •Cultural Pride: Celebrating Black culture, urban fashion, and styles that are often marginalized.
• •Authenticity: Promoting the idea that one's personal style and 'blackness' is beautiful and doesn't need to conform to others' opinions.
• •Inclusivity/Community: Creating a space for Black girls and Women of Color to feel seen and celebrated.
• •Quality: Providing quality and affordable pieces.
• •Nostalgia/Joy: Evoking positive childhood memories through their collections.

Best Practices

• •Speak Directly to Your Audience: Use 'you,' 'your,' and inclusive language like 'we' and 'our community' to create a personal connection (e.g., 'Your style, your personality, and your “black” is beautiful.')
• •Use Empowering and Affirming Language: Incorporate words and phrases that uplift, build confidence, and reinforce positive self-image (e.g., 'You are the future. In every way, you represent greatness.')
• •Embrace Authenticity and Relatability: Share the brand's story and values openly. Don't shy away from addressing real experiences, including overcoming negativity, as Gabrielle does in the 'About' section.
• •Celebrate Cultural Elements Specifically: Reference aspects of Black culture and urban fashion positively and unapologetically (e.g., mentioning hoop earrings, specific hairstyles, or nostalgic elements from a Black childhood).
• •Maintain a Youthful and Energetic Voice: Keep the language fresh, engaging, and aligned with the vibrancy of the brand and its target audience. This can be seen in their TikTok presence and the 'Heyyyy!' greeting on their website.

Social Perception

Perceived positively as a brand that uplifts Black girls and celebrates their culture and style. Customers and followers appreciate the brand's mission, the quality of the products, and the unique designs that resonate with their identity and experiences. The founder's personal story and her stand against negative labeling add to the brand's authenticity and appeal. The association with figures like Tabitha Brown further boosts its credibility and positive image. The brand is seen as a source of confidence and a celebration of styles that are often misunderstood or unfairly criticized.

Copy Examples

• •Own Your Style. Define Your Beautiful. At Hello Black Child, we’re not just selling clothes, we’re celebrating YOU. Rock those hoops, flaunt those nails, and wear your culture with pride. Our pieces are made to empower.
• •That Childhood Feeling, All Grown Up. Remember those carefree days? Our 'Childhood Collection' is here to bring back all the joy. Super soft, effortlessly cool, and made with love – just like your best memories. Shop the nostalgia.
• •They Called It 'Ghetto.' We Call It Trendsetting. Hello Black Child reclaims and celebrates the vibrant, unique styles born from our community. Because what they don't understand, they can't define. Wear it loud.
• •More Than Apparel. It's A Statement. Every stitch, every design, every piece from Hello Black Child is a declaration of confidence and cultural pride. Join our community of amazing Black girls and WOC. Be seen. Be heard. Be you.
• •Quality You Can Feel, A Vibe You Can't Deny. Hand-crafted with care, designed for comfort, and infused with the unapologetic spirit of Hello Black Child. Level up your look with pieces that feel as good as they look.