Brand Tone

Approachable, authentic, empowering, and customer-centric, focusing on conscious creation and individual style.

Brand Values

• •Quality
• •Authenticity
• •Consciousness
• •Timelessness
• •Individuality
• •Comfort

Best Practices

• •Define a Clear Brand Voice: Before writing, establish a clear brand personality. Is your brand a helpful friend, a sophisticated expert, or a playful companion? This voice should be documented and used across all platforms.
• •Focus on "You," Not "We": Frame your copy around the customer's needs, desires, and benefits. Instead of "We created this with...", try "You'll love how this feels...".
• •Tell a Story: People connect with stories, not just products. Share the inspiration behind a collection, the craftsmanship of a piece, or the values that drive your brand.
• •Maintain Consistency Across Channels: The tone you use in an email should feel familiar to someone who follows you on Instagram. This builds a cohesive and trustworthy brand identity.
• •Listen and Adapt: Pay attention to how your audience communicates in comments and reviews. Mirroring their language can make your brand more relatable and strengthen your community connection.

Social Perception

Perceived as a brand that is conscious, authentic, and empowers individual style, offering high-quality, timeless products that resonate with a modern, discerning audience.

Copy Examples

• •Meet your new everyday essential. The [Product Name] has arrived. Crafted for comfort, designed for life. #HelloArthur #NewArrivals #EffortlessStyle
• •Consciously Crafted. Authentically You. Discover pieces that tell your story. Shop The Collection.
• •A little something just for you | 15% Off Inside
• •At Hello Arthur, we believe in more than just clothes. We believe in pieces that are made well, worn often, and loved long. Our journey is one of conscious creation and timeless design, for the modern individual.
• •Style is personal. Our mission is to give you the canvas. What will you create? #HelloArthur #MyStyle