Brand Tone

Professional, Supportive, Innovative, and Community-Focused

Brand Values

• •Accessibility of Art
• •Artist Empowerment
• •Community Building
• •Innovation & Technology
• •Social Impact & Inclusivity
• •Transparency & Simplicity

Best Practices

• •Always Emphasize the "Why": Connect back to the core values of accessibility, artist empowerment, community, and innovation in all communications. For example, instead of just saying "we display art," say "we make art accessible by displaying it in community spaces."
• •Speak to Both Sides of the Platform: Tailor messages to artists (supportive, opportunity-focused) and businesses (value-driven, solution-oriented) but maintain an overarching tone of professionalism and passion for art.
• •Use Inclusive and Positive Language: Reflect the brand's commitment to inclusivity and social impact by using welcoming, encouraging, and optimistic language. Avoid jargon where possible to maintain accessibility.
• •Highlight the "Tech + Touch" Balance: Showcase the innovative technological solutions while also emphasizing the human element of art curation, community building, and artist support.
• •Maintain a Consistent Voice Across All Channels: Whether it's a formal LinkedIn post, a visual Instagram story, or a website FAQ, the underlying tone should be recognizable as helloart – professional yet approachable, innovative yet grounded in community values.

Social Perception

For Artists: Likely perceived as a valuable partner offering a free platform to gain exposure in non-traditional venues, sell art, and join a supportive network. The clear commission structure and focus on artist support are likely appealing. For Businesses (Commercial Real Estate): Perceived as a service that enhances their spaces, improves tenant experience, and demonstrates community engagement through a unique art rotation program. The use of technology for seamless management is a plus. General Public/Art Enthusiasts: Seen as a way to discover local art in everyday spaces and engage with art beyond traditional galleries. The "smart art labels" with QR codes for easy purchase make art more approachable. Collaborators (e.g., Riipen students): Perceived as a company offering valuable real-world experience with clear communication.

Copy Examples

• •For Businesses: "Transform your space, inspire your tenants. helloart’s innovative art rotation program brings curated local art to your commercial property, fostering engagement and well-being. Discover the art of connection."
• •For Artists: "Showcase your talent, expand your reach. helloart offers a free platform to connect with businesses and art lovers. We handle the logistics, so you can focus on creating. Join our vibrant community today!"
• •Social Media Post (General Audience): "Art is all around us! ✨ We’re passionate about bringing local creativity into everyday spaces. Experience dynamic art installations that tell a story and build community. #helloart #LocalArt #ArtInSpaces #CommunityImpact"
• •Website Banner: "helloart: Where Technology Meets Artistry. Empowering artists and enriching commercial spaces across North America. Let's make art accessible, together."
• •Email to Potential Partner: "Dear [Partner Name], At helloart, we believe in the power of art to create meaningful connections. Our tech-driven platform seamlessly integrates local art into commercial environments, benefiting businesses, artists, and the community. Let's collaborate to bring more art into the world."