Brand Tone

Approachable, Friendly, Empathetic, Supportive, Passionate, Authentic, Positive, Indulgent (in a healthy way), Informative, Trustworthy

Brand Values

• •Health and Wellness
• •Quality and Taste
• •Empowerment
• •Community
• •Authenticity and Family
• •Simplicity and Convenience

Best Practices

• •Lead with Taste and Enjoyment: While health benefits are key, always emphasize how delicious and satisfying the products are. Use enticing adjectives.
• •Share the 'Why': Weave in the founder's story and the mission to help people (especially women) enjoy food without guilt and meet protein goals. This builds authenticity and connection.
• •Be Genuinely Enthusiastic and Positive: Let the passion for the products and the positive impact they have on customers shine through. Use exclamation points appropriately and uplifting language.
• •Foster Community and Interaction: Ask questions, encourage user-generated content, and respond to comments in a friendly, personal manner. Make customers feel like part of the HelloAmino family.
• •Keep it Clear, Honest, and Informative (but not overly technical): Clearly state the benefits (protein content, gluten-free, etc.) using easy-to-understand language. Avoid jargon and maintain transparency about ingredients.

Social Perception

Highly Positive Customer Feedback, Trusted Solution, Community Connection, Supportive of Local/Small Business, Effective and Enjoyable

Copy Examples

• •Fuel your day the delicious way! ✨ Our Maple Protein Pancakes are packed with goodness (39g protein per stack!) and taste just like Grandma's. Finally, a breakfast you'll crave that loves you back. #HelloAmino #ProteinPacked #GlutenFreeJoy
• •Tired of food guilt? We get it. That's why Aelie, our founder and chef, crafted HelloAmino – to help you enjoy every bite and hit your protein goals. Bake happy with us! #HelloAminoStory #EatWellLiveWell #GuiltFreeBaking
• •Look what [Customer Name] whipped up! 😍 Our Chocolate Protein Brownie Mix is making a star out of home bakers everywhere. Rich, fudgy, and oh-so-satisfying. Share your creations with #HelloAminoBakes! #CommunityLove #HealthyIndulgence
• •Real ingredients, real taste, real results. We say NO to gritty textures and hidden nasties. Just pure, delicious, protein-powered goodness in every HelloAmino mix. Taste the difference family-made makes! #PremiumProtein #HelloAminoQuality #FamilyRun
• •Your afternoon slump called, it wants a HelloAmino Protein Latte! ☕️ Creamy, flavorful, and packed with the protein you need to power through. What's your go-to flavor? #ProteinLatte #HelloAminoBoost #HealthyHabits