Brand Tone

Friendly and Approachable, Fun and Humorous, Helpful and Informative, Confident and Empowering

Brand Values

• •Customer Satisfaction
• •Quality
• •Speed and Efficiency
• •Customization and Personalization
• •Family and Celebration
• •Self-Expression and Individuality
• •Product Safety

Best Practices

• •Stay True to Your Voice: Always lean towards being friendly, approachable, and a little playful. Even when discussing quality or policies, maintain a positive and helpful tone.
• •Highlight Key Values: Consistently weave in messages about fast delivery, quality materials, customization options, and the joy of self-expression or gifting.
• •Use Relatable Language: Avoid overly technical jargon. Speak to customers in a way that's easy to understand and resonates with their desire for fun, comfort, and unique apparel.
• •Emphasize the "Why": Don't just sell t-shirts; sell the feeling they bring – laughter, connection, confidence, celebration.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in product descriptions, on any social media, and in customer service interactions is uniform and reflects the established brand personality.

Social Perception

Positive for Product Quality and Comfort, Good Gift Option, Generally Reliable, Valued for Customization

Copy Examples

• •Headline: Your Vibe, Your Tee, Delivered Fast! Body: Life's too short for boring t-shirts. Express yourself with our awesome custom designs, made from super-soft cotton you'll love to live in. Get your unique style shipped quickly to your door!
• •Headline: Matching Family Fun Starts Here! Body: Create unforgettable memories with our adorable matching family t-shirts. Perfect for holidays, vacations, or just because! High-quality, comfy, and designed to make everyone smile.
• •Headline: Got Something to Say? Wear It Loud & Proud! Body: From hilarious quotes to bold statements, find the graphic tee that speaks your mind. Our prints are made to last, just like your awesome personality. Shop our collection now!
• •Headline: The Perfect Personalized Gift, Made Easy. Body: Looking for a gift that's truly special? Customize a tee with their name, a funny inside joke, or a design they'll adore. Fast delivery means you'll have it just in time!
• •Headline: Quality Comfort You Can Count On. Body: We believe great t-shirts start with great materials. That's why we use soft, durable fabrics that feel amazing and are OEKO-TEX certified for your peace of mind. Experience the Fastdeliverytees difference!