Brand Tone

Authoritative, Didactic, Profound, Spiritual, Transformative, Respectful, Inclusive, International

Brand Values

• •Order & Belonging
• •Truth & Acknowledgement
• •Reconciliation & Resolution
• •Love & Connection
• •Personal Responsibility & Growth
• •Heritage & Authenticity

Best Practices

• •Use authoritative yet empathetic language, balancing expertise with understanding.
• •Incorporate spiritual and transformative keywords without being overly esoteric or abstract.
• •Emphasize the 'Original Hellinger®' aspect to maintain authenticity and heritage.
• •Address both the potential for profound healing and the importance of responsible practice.
• •Maintain an inclusive tone, acknowledging the complexities of family systems and individual experiences.

Social Perception

To be perceived as a profound, life-changing therapeutic and spiritual approach, while addressing concerns about scientific validation and responsible practice. To maintain status as a legitimate 'science' of relationships and a recognized educational path.

Copy Examples

• •"Discover the Original Hellinger® Family Constellation: A path to understanding the hidden dynamics that shape your life and relationships."
• •"Unlock the power of Cosmic Power® and the Orders of Love. Transform your life through profound insights and lasting healing."
• •"Our seminars offer a unique opportunity to connect with your ancestors, resolve past traumas, and find your rightful place within your family system."
• •"Hellinger Sciencia®: The science of relationships, guiding you towards greater love, connection, and personal fulfillment."
• •"Explore the depths of your soul and discover the transformative power of acknowledging the truth within your family lineage."