Brand Tone

Passionate, Enthusiastic, Approachable, Friendly, Expert, Quality-Focused, Community-Oriented, Supportive, Innovative, Creative, and Transparent.

Brand Values

• •Quality
• •Customer Service
• •Support for Independent Artists
• •Community
• •Craftsmanship & Artistry
• •Environmental Responsibility
• •Innovation

Best Practices

• •Embrace "Hellbent": Consistently use phrases like "Hellbent on Quality" and "Hellbent on Service" to reinforce core values and the passionate, determined aspect of the brand.
• •Speak Musician-to-Musician: Use language that resonates with artists. Acknowledge their challenges and aspirations. Highlight that the founders are musicians themselves who understand the journey.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the meticulous process, the advanced technology (WarmTone presses), and the visual appeal of the custom options. Use vibrant, descriptive language.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "join us"). Highlight collaborations, artist spotlights, and local Pittsburgh pride. Actively engage with comments and messages in a friendly, supportive way.
• •Keep it Enthusiastic and Approachable: Let the genuine passion for vinyl and music shine through. Avoid overly technical jargon where possible, or explain it clearly. Maintain a friendly, helpful, and slightly informal tone that invites interaction.

Social Perception

Trusted Partner for Artists, High-Quality Manufacturer, Community Focused, Responsive and Easy to Work With, Innovative and Cool, Ethical and Environmentally Conscious.

Copy Examples

• •Fresh off the press! 🌈 Watch sound come alive with this vibrant splatter for [Artist Name]. We're hellbent on making your music look as good as it sounds. Dream up your perfect vinyl, we'll press it to reality. #HellbenderVinyl #CustomVinyl #VinylPressing #IndieMusic #PittsburghMusic
• •Tired of long waits and confusing vinyl pressing? We get it. We're musicians too. At Hellbender Vinyl, we offer fast turnarounds (90 days or less!), dedicated artist support, and quality you can hear and see. Let's get your music on wax. Get a quote today! [Link to website] #VinylForIndies #HellbentOnQuality #MusicManufacturing
• •Got questions about pressing vinyl? We've got answers (and a dedicated concierge for every project!). From first-timers to seasoned pros, we make the process smooth and keep you updated weekly. That's the Hellbender promise. #CustomerService #VinylCommunity #AskUsAnything
• •Founded by musicians, for musicians. Hellbender Vinyl was born from a passion for tangible music and a desire to do better. We're hellbent on quality, service, and supporting the artists who make the world sound better. Discover the Hellbender difference in Pittsburgh. #RecordPressing #ArtistFirst #MadeInPittsburgh
• •Making magic, responsibly! ♻️🎶 Ever wonder how your favorite records are made? At Hellbender Vinyl, we use eco-friendly tech to press high-quality vinyl. Plus, a portion of our proceeds helps protect the awesome hellbender salamander! 🦎 #VinylProduction #SustainableSounds #HellbenderVinyl #Pittsburgh #BehindTheScenes