Brand Tone

Helpful, practical, reassuring, and inclusive, focusing on solution-oriented, straightforward communication that builds trust.

Brand Values

• •Problem-Solving Functionality
• •Inclusivity through Color Matching
• •Quality and Durability
• •Simplicity and Practicality
• •Customer-Centric Innovation

Best Practices

• •Lead with the Solution: Always frame the copy around solving a problem. Start with the pain point (damage, poor color match, slipping) and immediately present Heliums as the ideal solution.
• •Use "You" and "Your": Speak directly to the customer. Phrases like "Match your hair color" and "Gentle on your hair" make the message personal and relatable.
• •Emphasize "Gentle" and "No-Damage": These are core brand promises. Consistently use words like "soft," "gentle," "no-snag," "no-pull," and "ouchless" to reinforce the brand's commitment to hair health.
• •Keep it Simple and Clear: Avoid overly technical or trendy language. The brand's strength is its practicality. The copy should be straightforward, honest, and easy to understand.
• •Leverage Social Proof: Consistently mention the high number of positive reviews, customer testimonials, and the founder's relatable origin story to build trust and credibility. This shows that the brand's claims are validated by real-world experience.

Social Perception

Reliable and value-driven, perceived as a much-needed solution for gentle, effective, and color-matching hair accessories, particularly for specific hair types.

Copy Examples

• •Your hair color isn't "standard." Why should your hair ties be? We heard you were tired of options being just black or brown. That's why we created 17 shades to blend seamlessly with your hair. Find your perfect match. #HeliumsHair #MatchYourHair #NoDamage
• •Your Workout Won't Budge. Your Ponytail Shouldn't Either. Focus on your reps, not your flyaways. Heliums' seamless hair ties provide a secure, no-slip hold that's gentle on your hair, no matter how intense things get. No snags, no damage. Just hold. Shop the collection.
• •The Gentle Hold for Fine Hair and Little Ponytails. Say goodbye to painful pulling and tears. Our Small Hair Ties are designed to be "ouchless." Made from soft, seamless fabric, they provide a firm but gentle hold for kids' hairstyles, braids, and fine hair. Reusable, durable, and available in colors that blend right in.
• •Still using hair ties that break and pull? Life's too short for bad hair days caused by bad hair ties. Remember when you were looking for a better way to style your hair? Heliums is the answer. Our damage-free, color-match accessories are designed for real life. See what you've been missing and find your perfect hold.
• •Stop letting your hair tie ruin your look. We make hair accessories that actually match your hair color. You pick your hair color carefully, so pick a hair tie that matches. With over 4,000 five-star reviews, people are loving the seamless look. Find your shade at Heliums.com! #HairHacks #HairTok #ProblemSolved