Brand Tone

Sophisticated, artistic, and narrative-driven, evoking a sense of cultural reverence and intellectual curiosity. The language is poetic and descriptive, aiming to transport the audience to mystical landscapes. Overall tone is professional and carefully curated, reflecting a high-end, niche brand.

Brand Values

• •Cultural Heritage
• •Artisanal Craftsmanship
• •Modern Innovation
• •Authenticity and Storytelling
• •Exclusivity

Best Practices

• •Always Lead with the Narrative: Every piece of copy, from product descriptions to social media posts, should connect back to the central theme of the 'Anatolian Journey.' Use storytelling to give context and meaning to the products.
• •Employ Evocative and Sensory Language: Use descriptive adjectives and poetic phrasing that appeal to the senses and intellect. Words like 'mystical,' 'poetic,' 'artisanal,' and 'timeless' reinforce the brand's sophisticated tone.
• •Highlight Cultural and Artisanal Details: Consistently mention the specific cultural inspirations (e.g., the Çarık footwear, the tulip's symbolism) and the handcrafted nature of the products. This reinforces the brand's values of heritage and craftsmanship.
• •Maintain a Sophisticated and Educated Voice: The copy should feel intelligent and well-researched. Avoid overly casual language, slang, or generic marketing phrases. The voice should be that of a cultural connoisseur and design expert.
• •Emphasize Exclusivity and Timelessness: Use language that frames the products not as seasonal trends, but as timeless investments. Phrases like 'seasonless,' 'non-norm collection,' and 'preserving cultural narratives' support the slow fashion philosophy and the brand's exclusive positioning.

Social Perception

A designer brand with a strong, unique identity rooted in cultural storytelling. Perceived as avant-garde, blending cultural and civilizational themes, and a serious contender in the international fashion scene due to its association with London Fashion Week. Maintains a professional online image with clear policies.

Copy Examples

• •Embrace the poetry of the Anatolian night. Our Hobo Moon Bag, crafted from the finest leather, captures the celestial curves of the moon with artisanal precision. Carry a piece of a timeless journey.
• •Helin Aydogan | The Anatolian Journey, reimagined. Weaving cultural heritage and modern design into timeless, handcrafted accessories. #AnatolianJourney #SlowFashion
• •In a world of fleeting trends, we find beauty in what endures. Our 'Oppositeness' collection is an Anatolian journey exploring the enduring elegance of human adornment. Discover stories woven in fabric and form.
• •Be the first to experience our new collection. Inspired by the untold stories of Anatolia, each piece is a testament to heritage and handcrafted luxury. Schedule your private showroom visit today.
• •Your accessory is more than an object; it's a narrative. The Helin Aydogan collections draw from the deep well of Anatolian culture, offering you a piece of a story that transcends time. Discover the journey.