Brand Tone

Nurturing, Authentic, and Trustworthy

Brand Values

• •Purity and Natural Ingredients
• •Sustainability and Regenerative Farming
• •Effectiveness and Healing
• •Tradition and Ancestral Wisdom
• •Animal Welfare and Ethical Practices

Best Practices

• •Lead with the 'Why': Always connect the product back to the founder's story and the core mission of providing natural, healing skincare for families. Authenticity is your greatest asset.
• •Use Nurturing Language: Employ a soft, caring, and empathetic vocabulary. Words like "gentle," "soothe," "nourish," "calm," "replenish," and "heal" should be staples in your copy.
• •Emphasize the Source: Consistently mention "New Zealand," the "organic home farm," the "Jersey cows," and the "nutrient-dense pastures." This reinforces the brand's unique origin and commitment to quality.
• •Leverage Customer Stories: Social proof is powerful. Regularly feature testimonials and frame them as real-life success stories, showcasing how Helia solved a genuine problem for someone.
• •Educate, Don't Just Sell: Explain the "ancient wisdom" and the science behind why tallow and ghee are beneficial for the skin. This builds trust and positions the brand as a knowledgeable authority in natural skincare.

Social Perception

Helia is perceived by its customers as a highly effective, artisanal, and trustworthy brand. It is seen as a therapeutic solution for persistent skin conditions, building its reputation on powerful customer testimonials. The brand's deep connection to its New Zealand origins and ethical farming practices resonates with consumers seeking transparent and sustainable products, fostering a sense of community among loyal followers.

Copy Examples

• •When your little one needs gentle relief, trust in a mother's creation. Our Skin Repair Balm was born from a desire to soothe our own daughter's eczema. Handmade with pure, calming ingredients from our New Zealand farm, it's the nurturing care their delicate skin deserves.
• •Pure skin food, from our pasture to your pot. Helia balms are crafted with nutrient-rich ghee and suet from happy Jersey cows, with zero added water, chemicals, or toxins. Just pure, concentrated nourishment your skin understands.
• •It all begins with the soil. We believe healthy skin starts with a healthy planet. Our regenerative farming practices and ethically-raised cows aren't just good for the earth—they create the vitamin-rich ingredients that make our balms uniquely effective. Feel the difference that true care makes.
• •Tired of 'angry,' irritated skin? Find your calm. Customers tell us our Repair Balm has cleared their psoriasis better than anything else they've tried. Experience the powerful, natural relief of Helia.
• •This is 'Concentrated Sunshine.' The deep yellow color comes from natural beta-carotene, a gift from our pasture-fed Jersey cows. It’s not just skincare, it’s a rare and precious gift for your skin.