Brand Tone

approachable, passionate, and creative

Brand Values

• •Creativity and Originality
• •Quality Craftsmanship
• •Customer-Centricity
• •Sustainability
• •Passion for Color and Design

Best Practices

• •Maintain a Personal Voice: Continue to use 'I' and 'my' in communications, especially on the 'About' page and in newsletters. This reinforces the personal, handmade nature of the brand.
• •Lead with Passion and Creativity: Use descriptive and evocative language that highlights the artistic process and the love for color and design. Words like 'passion,' 'crafted,' 'designed,' 'vibrant,' and 'unique' should be staples in your copy.
• •Emphasize Quality and Comfort: Always mention the high-quality materials and the comfortable, lightweight nature of the jewelry. This addresses a key customer concern and a value proposition of the brand.
• •Incorporate Customer Language: Pay attention to the words customers use in their reviews ('funky,' 'stunning,' 'beautifully crafted') and integrate them naturally into your marketing copy to resonate with your target audience.
• •Tell the Story: In your social media and product descriptions, briefly tell the story behind a collection or a specific piece. This adds value and emotional connection, moving beyond a simple product listing. For instance, mention the inspiration for a color palette or the technique used.

Social Perception

Overwhelmingly positive, perceived as a source of high-quality, unique, and stylish handmade jewelry. Trustworthy and personal due to owner involvement and excellent customer service, fostering loyalty. Also seen as a supporter of the local economy.

Copy Examples

• •Unleash your vibrant side! ✨ Introducing our new collection of hand-rolled polymer clay earrings. Each pair is a unique burst of color, designed to make you stand out and feel fabulous. Lightweight, comfortable, and crafted with passion. Which color will you choose? #HelenGodleyDesigns #HandmadeJewellery #PolymerClayEarrings #ColorfulStyle #StandOut
• •Looking for a gift that’s as unique as she is? Surprise her with a piece from HelenGodleyDesigns. Our handmade macrame necklaces and contemporary earrings are crafted with love and an artist's eye for color. Beautifully packaged and ready to delight. Shop now for a gift she'll treasure. #HandmadeGifts #UniqueJewellery #ShopLocalUK #GiftForHer #HelenGodleyDesigns
• •Make a statement without saying a word. Our chunky cotton rope macrame necklace is a wearable piece of art. Hand-knotted from soft, recycled cotton, this necklace is surprisingly lightweight and comfortable for all-day wear. The bold design and vibrant hues will elevate any outfit, from a simple t-shirt to an elegant dress. Dare to be different.
• •Hi [Customer Name], just a little something to brighten your day! For a limited time, enjoy 20% off our entire collection of colorful, contemporary jewelry. It's the perfect opportunity to treat yourself to that piece you've been eyeing or to find a special gift. Each item is handmade with care by me, Helen. Thank you for supporting a small business! Use code BRIGHT20 at checkout.
• •More than just jewelry, HelenGodleyDesigns is a celebration of color, creativity, and individuality. With a background as a graphic designer, I pour my passion for design into every piece I create. My goal is simple: to make beautiful, contemporary jewelry that feels as good as it looks, and that empowers you to express your unique style.