Brand Tone

aspirational, welcoming, and focused on personal expression and comfort

Brand Values

• •Individuality/Personal Expression
• •Style & Elegance
• •Comfort & Coziness
• •Quality & Functionality
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, welcoming, personal, comfort-focused) and key messaging points. Share this with anyone creating content.
• •Use "You-centric" Language: Focus on the customer and their desires, feelings, and aspirations (e.g., "your home," "your essence," "transform your space").
• •Emphasize Benefits, Not Just Features: Instead of just saying "quality materials," explain how those materials contribute to comfort, elegance, or longevity in *their* home.
• •Maintain Consistency Across All Channels: Even if social media is developed later, ensure the tone used on the website, in email marketing, product descriptions, and any future channels is harmonious.
• •Review and Refine: Regularly review website copy, product descriptions, and any marketing materials to ensure they still align with the intended brand tone and values. Solicit feedback if possible.

Social Perception

relatively new or have a limited online footprint beyond its e-commerce site

Copy Examples

• •Craft a space that tells your story. Discover unique pieces at Hele Home and let your essence shine.
• •Transform your house into a haven. Hele Home offers curated collections for a stylish, comfortable, and truly personal living space.
• •It's the little details that make a house a home. Find those perfect touches at Hele Home and elevate your everyday.
• •Welcome to Hele Home – where style meets comfort, and your vision of home comes to life.
• •More than just decor, it's a feeling. Create your cozy and elegant sanctuary with Hele Home.