Brand Tone

sincere, calm, and quality-focused

Brand Values

• •Purity and Nature
• •Artisanal Quality
• •Sustainability
• •Authenticity and Heritage
• •Customer-Centricity

Best Practices

• •Lead with "Why": Always connect the product feature back to a core brand value. Instead of just saying "It's organic," say "It's organic, because we believe pure ingredients provide the best care for your skin and the planet."
• •Use Sensory and Calming Language: Employ words that evoke the brand's calm and natural feel, such as "gentle," "pure," "ritual," "nourish," "restore," and "harmonize."
• •Maintain the Founder's Voice: Write as if the founders are speaking directly to the customer. Use "We" and "Our" to create a personal, sincere connection, reinforcing the image of a small, passionate company.
• •Emphasize Heritage and Origin: Regularly mention "Greece," "Austria," "handmade," and "artisanal." This is a unique selling proposition that builds a strong narrative and justifies the premium quality of the products.
• •Be Transparent and Educational: Briefly explain the benefits of key ingredients (like olive oil, jojoba, or shea butter) or the reasoning behind sustainable choices (like glass packaging). This builds trust and positions the brand as an expert in natural care.

Social Perception

Overwhelmingly positive, centered on product excellence, trustworthiness, and a positive customer experience.

Copy Examples

• •Your daily ritual of calm. Smooth, nourish, and restore. Our Golden Jojoba Body Oil is more than just moisture; it's a quiet moment for yourself. Handcrafted in Austria with certified organic ingredients to give your skin the pure, gentle care it deserves.
• •From the grove to your skin. We believe in the power of pure ingredients. That's why our handmade cosmetics start with nature's finest, like the traditionally harvested olives that make our renowned oil. Experience the honest, effective care of Heléa. Vegan, organic, and always sustainable.
• •Rooted in Greece, crafted in Austria. Heléa began with a love for the sun-drenched olives of Greece. Today, we bring that same commitment to purity and quality to our entire line of natural cosmetics. Discover our story.
• •A note on quality... When you choose Heléa, you're choosing a product made with intention. From our hand-picked olives to our plastic-free shipping, every decision is guided by our commitment to quality and sustainability. Thank you for being a part of our journey.
• •Naturally fresh, all day long. Trust in the gentle power of nature. Our handmade deodorant cream is crafted with certified organic ingredients and is free from aluminum and synthetic fragrances. Its creamy texture glides on smoothly, offering effective, breathable protection that cares for your skin.