Brand Tone

warm, nostalgic, and artisanal

Brand Values

• •Tradition & Heritage
• •Quality & Natural Ingredients
• •Authenticity
• •Family & Community
• •Customer Happiness & Transcendence
• •Transparency & Responsibility

Best Practices

• •Embrace Storytelling: Weave the brand's family history and connection to tradition into product descriptions and social media posts.
• •Highlight Natural Ingredients: Consistently emphasize the use of real fruits and natural components, and the absence of artificial additives.
• •Use Warm and Evocative Language: Employ words that conjure feelings of comfort, nostalgia, happiness, and family.
• •Focus on the Artisanal Process: Remind customers that the ice cream is handcrafted with care and attention to detail.
• •Maintain a Friendly and Approachable Voice: Engage with customers in a welcoming and genuine manner across all platforms.

Social Perception

Heladería Magda is generally perceived very positively by its customers. They are seen as providers of high-quality, delicious, and authentic artisanal ice cream. The connection to family tradition and natural ingredients resonates well with their audience. Customers appreciate the unique flavors and the brand's commitment to quality.

Copy Examples

• •Taste the magic of tradition in every scoop. Our [Flavor Name] ice cream is crafted with love, just like Abuela Abi used to make.
• •Real fruit, real flavor, real happiness. Discover the authentic taste of Colombia with Heladería Magda.
• •From our family to yours, a spoonful of joy. Share a moment with Heladería Magda and create sweet memories that last.
• •More than just ice cream, it's a legacy of flavor. Experience the artisanal difference with our handcrafted [Product Type, e.g., Cubitos de Caramelo Salado].
• •Bring home the heart of Ciénaga. Our [Flavor Name] is a tribute to the vibrant tastes of our land, made with the freshest natural ingredients.