Brand Tone

Whimsical, Heartfelt, and Playful

Brand Values

• •Social Responsibility and Sustainability
• •High-Quality Design and Craftsmanship
• •Emotional Connection and Friendship
• •Originality and Character
• •Joy and Fairness

Best Practices

• •Emphasize Storytelling: Every piece of copy should tie back to the brand's narrative of friendship, character, and imagination. Instead of just listing product features, tell the story of the character or the emotional benefit of the product.
• •Use "Heartfelt" Language: Incorporate words that evoke warmth, nostalgia, and affection. Phrases like "forever friends," "made with love," "your little one's sidekick," and "cherished companion" reinforce the brand's core emotional appeal.
• •Maintain a Playful and Quirky Voice: The copy should be lighthearted and charming. Use playful puns related to the animal characters (e.g., "Beary hug," "Apesolutely awesome") and maintain a sense of wonder and fun.
• •Highlight Ethical Production: Consistently and transparently communicate the brand's commitment to social responsibility. Mentioning that products are "handmade in the Netherlands" or "sweatshop-free" reinforces brand values and builds trust.
• •Engage the Community as "Friends": Address your audience in a friendly, conversational manner. Encourage user-generated content by asking them to share their "buddy stories." This treats customers as part of the "Hektik bunch," strengthening the brand-consumer bond.

Social Perception

Overwhelmingly positive, perceived as offering high-quality, original products with excellent customer service. Appeals to both parents and 'kidults' through unique designs and fosters a strong sense of community.

Copy Examples

• •Meet the newest member of the Hektik bunch! More than just a cuddle cloth, this is the beginning of a beautiful friendship. Handmade with love and ready for a lifetime of adventures. #FriendshipMatters #HektikBuddies #FirstFriend
• •Give the gift of a forever friend. Our 'Gimme-All-Box' sets are thoughtfully curated with our cutest and coolest characters, ready to be cherished for years to come. The perfect start to a beautiful story.
• •Tired of the same old pink and blue? So were we. That's why we created a world of quirky, lovable characters to bring a little more personality to your little one's life. Discover the Hektik universe – where design is playful and every product tells a story.
• •Shake, rattle, and smile! Our adorable rattles aren't just for playtime; they're a companion for every discovery. With a gentle sound and soft features, it ’s the perfect sensory sidekick for your curious little explorer.
• •Did you know? Every Hektik buddy is a friend with a story. A story of fair creation, handmade care in the Netherlands, and a commitment to joy in every step. When you choose Hektik, you're supporting a more responsible and caring world. Thank you for being part of our story.