Brand Tone

Artisanal & Passionate, Authentic & Transparent, Nature-Focused & Appreciative, Quality-Conscious, Friendly & Approachable

Brand Values

• •Craftsmanship
• •Natural Beauty & Materials
• •Uniqueness & Individuality
• •Sustainability
• •Local Identity (NZ Made)
• •Passion & Creativity

Best Practices

• •Emphasize "Handcrafted" and "Unique": Consistently use language that highlights the artisanal nature of the products and the individuality of each piece due to natural materials and the making process.
• •Showcase Material Origins: Regularly mention the use of New Zealand native woods, especially Rimu, and the story behind reclaimed materials. This reinforces authenticity and connection to nature.
• •Maintain a Warm and Passionate Voice: Whether it's a product description or a social media reply, infuse the copy with genuine enthusiasm for the craft and the materials. Avoid overly corporate or impersonal language.
• •Tell Stories: Share the narrative behind the brand, the inspiration for designs, or the process of creation. Storytelling builds connection and makes the products more meaningful.
• •Be Authentic and Transparent: Openly share information about who makes the products and how they are made. This fosters trust and aligns with the value of genuine craftsmanship. Use clear, honest descriptions.

Social Perception

High-Quality & Beautiful Products, Artistic & Unique, Trusted & Genuine, Support for Local & Handmade, Eco-Conscious (to some extent)

Copy Examples

• •Meet our latest creation! ✨ Handcrafted from reclaimed New Zealand Rimu, this serving platter brings the wild beauty of native timber right to your table. Each swirl of resin is as unique as the grain of the wood itself. Perfect for those who cherish nature's artistry. #HekeDesign #NZMade #RimuWood #HandcraftedHome #UniqueGifts
• •Tired of mass-produced? Discover the warmth and character of Heke Design. We pour our passion into every piece, from selecting the perfect piece of reclaimed Rimu to the final polish. Bring a touch of Aotearoa's natural elegance into your home. Shop our collection: [Link to Website]
• •**Rimu & Resin Coastal Coasters (Set of 4)** Protect your surfaces with a touch of natural artistry. These aren't just coasters; they're miniature landscapes, handcrafted from sustainably sourced native Rimu wood and adorned with captivating ocean-blue resin swirls. Each coaster in the set is wonderfully unique, reflecting the soul of the timber. A perfect blend of functionality and bespoke design for your home.
• •From our small workshop in New Zealand to your home, Heke Design is a story of passion for wood, art, and the beauty of handcrafted creation. We believe in making items that are not just beautiful, but also tell a tale of their materials and the hands that shaped them. [Link to full 'Our Story']
• •**Subject: Crafted with Care, Just For You ✨** Hello [Customer Name], At Heke Design, we believe your home should reflect your story. That's why we lovingly handcraft each piece from beautiful, reclaimed New Zealand Rimu, ensuring no two items are ever exactly alike. Explore our newest arrivals [or current promotion] and find a unique treasure that speaks to you. Discover the difference passion makes: [Link]