Brand Tone

Inspiring, Creative, Friendly, Approachable, Supportive, Educational, Passionate, Enthusiastic, Quality-conscious, Mindful

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Community
• •Inspiration & Learning
• •Sustainability/Mindfulness
• •Passion

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (inspiring, friendly, supportive, passionate, quality-conscious) and values (creativity, quality, community, inspiration, sustainability). Include examples of "do's and don'ts" for wording, sentence structure, and common phrases.
• •Focus on "You" and "We": Address the customer directly using "you" to make the copy feel personal and conversational. Use "we" to foster a sense of community and shared passion (e.g., "We love seeing your projects," "Let's create together").
• •Emphasize Benefits and Emotions: Instead of just listing product features, highlight how HejLuna products and content make the customer feel (e.g., "unleash your creativity," "craft with a clear conscience," "find joy in making").
• •Incorporate Storytelling and Inspiration: Share stories behind products, highlight customer creations (with permission), and consistently provide inspirational content (project ideas, styling tips) to reinforce the creative and supportive aspects of the brand.
• •Be Consistent Across All Channels: Ensure the tone is the same whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter. Regular review of content across platforms can help maintain this consistency. Use similar emojis and visual language where appropriate.

Social Perception

Positive, Aesthetic Appeal, Helpful & Resourceful, Community-Oriented, Trustworthy

Copy Examples

• •Instagram Post (New Yarn Collection): Unleash your creativity with our dreamy new yarn collection! ✨ Soft, sustainable, and in shades that inspire. Which color will spark your next macrame masterpiece? Let us know below! #HejLuna #MacrameLove #NewCollection #CreativeHands #DIYInspiration
• •Website Banner (Promoting DIY Kits): Your next creative adventure starts here! Discover our beginner-friendly DIY macrame kits and craft something beautiful with your own hands. Everything you need, lovingly packed. 🌿 #HejLunaDIY #MacrameKit #CraftYourJoy
• •Facebook Ad (Workshop Promotion): Ready to knot like a pro? Join our upcoming macrame workshop! Learn essential techniques, meet fellow crafters, and leave with your own handmade creation. Spaces are limited – book your spot and let's create together! 💖 #HejLunaWorkshops #MacrameClass #LearnMacrame #CommunityCrafting
• •Product Description (Sustainable Yarn): Craft with a clear conscience. Our eco-friendly cotton yarn is not only incredibly soft and perfect for your macrame projects but also kind to our planet. High quality you can feel, sustainability you can trust. 🌍 #SustainableCrafting #HejLunaYarn #EcoFriendlyMacrame
• •Email Newsletter Snippet (Sharing a Free Tutorial): Hello creative soul! ✨ Stuck for weekend plans? We've just dropped a new FREE macrame plant hanger tutorial on the blog! Grab your favorite HejLuna yarn and let's get knotting. Happy crafting! P.S. We love seeing your creations – tag us @hejluna_! #HejLunaTutorial #FreeMacramePattern #DIYCommunity