Brand Tone

Helpful and Supportive, Knowledgeable and Experienced, Customer-Focused and Approachable, Down-to-Earth and Practical, Community-Oriented, Trustworthy and Reliable

Brand Values

• •Empowerment
• •Quality
• •Fairness
• •Customer Focus & Service
• •Honesty & Trust
• •Collaboration & Community
• •Education
• •Environmental Responsibility
• •Ethical Practices
• •Tradition

Best Practices

• •Prioritize "You" over "We": Focus content on how Heirloom Body Care helps and empowers the customer. Instead of "We sell great oils," try "You'll find the perfect oils for your next project, backed by our quality promise."
• •Be Genuinely Helpful: Offer practical tips, troubleshooting advice, and inspiration freely. Anticipate customer questions and answer them proactively in product descriptions, FAQs, and blog posts.
• •Use Clear, Accessible Language: Avoid overly technical jargon where simpler terms will do. The tone is knowledgeable but also approachable for beginners.
• •Emphasize Community and Shared Passion: Use inclusive language ("fellow makers," "our crafting community"). Encourage sharing of creations and experiences.
• •Maintain a Positive and Encouraging Voice: Celebrate the creativity of customers and support their journey, whether they are hobbyists or small business owners. Reinforce the "can-do" spirit of DIY.

Social Perception

Trusted Supplier, Helpful Resource, Good Value, Responsive and Caring, Environmentally Conscious, Community-Focused

Copy Examples

• •Your Creative Journey Starts Here. High-quality ingredients, expert advice, and a supportive community for all your DIY body care, soap, and candle making needs. Let's make something amazing, together!
• •Unlock the Power of Nature. Discover our curated selection of pure essential oils, perfect for adding beautiful, natural fragrance and therapeutic benefits to your handmade creations. Not sure where to start? Our friendly team is always here to help guide you.
• •More Than Just Ingredients, We're Your Partners in Craft. Since 2003, our family-owned business has been dedicated to empowering makers like you with top-quality supplies at fair prices. We believe in old-fashioned service and sharing our passion – from our warehouse in Penrith to your creative space.
• •Ready for a weekend project? 🌱 Our latest blog post features a simple recipe for luxurious handmade lotion, perfect for gifting (or keeping all to yourself!). Grab your favorite Heirloom Body Care ingredients and let's get crafting! Link in bio for the full tutorial. #DIYBodyCare #HandmadeLotion #HeirloomRecipes #CraftyWeekend
• •New Arrivals + Kerry's Tips for Perfect Candle Pours!