Brand Tone

friendly, inspiring, and heartfelt; personal and encouraging; direct and warm; approachable

Brand Values

• •Personalization and Individuality
• •Quality and Craftsmanship
• •Timeless and Modern Design
• •Customer Centricity
• •Emotional Connection

Best Practices

• •Always Use a Personal and Heartfelt Tone: Address the customer directly (using "you"/"Du") and use emotive, inspiring language. Focus on the story and emotion behind the product, not just its physical features.
• •Emphasize "Personalization" and "Storytelling": Every piece of copy should reinforce the idea that customers are not just buying a product, but creating a unique item that tells their personal story. Use words like "your," "unique," "custom," and "personalized."
• •Consistently Highlight Quality and German Craftsmanship: Mention the premium paper, high-quality printing process, and the fact that products are made-to-order in Germany. This builds trust and justifies the product's value.
• •Maintain a Clean and Minimalist Language: The copy should mirror the design aesthetic. Avoid overly complex sentences or technical jargon. Keep it simple, elegant, and direct, just like the brand's posters.
• •Focus on the "Why" – Gifting and Emotional Moments: Frame products as perfect solutions for meaningful occasions (weddings, anniversaries, housewarmings). This connects the brand to positive life events and positions it as a go-to for thoughtful gifts.

Social Perception

Very positive, perceived as a small, passionate, authentic business with high-quality products and excellent, flexible customer service, caring about its products and customers, resonating with those who value supporting small businesses.

Copy Examples

• •First impressions matter, especially on your most special day. Say 'welcome' with a design that tells your love story. Our personalized signs are crafted with love, to be a part of your forever memories. ✨ #HEIPrint #WeddingInspo #PersonalizedDecor #LoveStory
• •Turn a blank space into a personal statement. With HEI Print, you can capture a meaningful date, a favorite quote, or the coordinates of a special place on a timeless, high-quality poster. Design your story. Decorate your life. [Shop Now]
• •Home isn't just a place; it's a feeling. Keep that feeling close with our custom coordinates poster. Made with brilliant fine art printing on premium 220 g/m2 paper, this piece is a minimalist and elegant reminder of your most cherished location. Perfect as a housewarming gift or a meaningful addition to your own gallery wall. Simply enter your address, and let us create a unique piece of art, made with care in Germany.
• •Looking for a truly personal gift? Move beyond the ordinary. At HEI Print, we help you create beautiful, custom posters and signs that celebrate the moments that connect us. Anniversaries, new homes, best friends – give a gift that’s as unique as their story. Because the best gifts are the ones that come from the heart.
• •Beautifully Personal. Endlessly Memorable. Design your own high-quality posters and signs. Tell your story, decorate your home, and celebrate life's moments.