Brand Tone

Authentic & Rooted, Passionate & Craft-Oriented, Premium & Quality-Focused, Friendly & Approachable, Conscious & Responsible

Brand Values

• •Heimat (Homeland/Roots)
• •Craftsmanship & Tradition
• •Quality
• •Authenticity
• •Sustainability
• •Innovation
• •Community & Experience

Best Practices

• •Embrace "Heimat" Consistently: The core concept of "Heimat" (homeland, roots, a sense of belonging) should be woven throughout all communications. Use language that evokes nature, origin, and authenticity.
• •Highlight Craftsmanship and Quality: Use descriptive words that emphasize the "handcrafted" nature, "small-batch" production, "premium" ingredients, and the distillers' expertise and passion.
• •Tell Your Authentic Story: Continuously share the narrative of the three founders, their friendship, and the family tradition. This personal touch makes the brand relatable and trustworthy.
• •Be Approachable and Passionate: Write in a tone that is warm, inviting, and clearly conveys the distillers' love for their craft and region. Avoid overly technical jargon unless explaining a specific process benefit.
• •Integrate Sustainability Naturally: Talk about sustainability efforts not as a separate marketing point but as an integral part of the brand's values and operations. Make it clear that caring for their "Heimat" extends to caring for the environment.

Social Perception

High-Quality Producer, Authentic and Trustworthy, Regionally Connected, Innovative, Environmentally Conscious, More than just a drink, Good Value despite Premium Price

Copy Examples

• •HEIMAT DISTILLERS: Taste the Homeland in Every Sip. Crafted with passion, rooted in tradition. Our spirits are more than just a drink; they're a tribute to the rich bounty of our German Heimat. Discover the authentic taste of hand-picked botanicals and generations of distilling artistry.
• •Rooted in Tradition. Crafted for Today. From our award-winning HEIMAT Dry Gin to the innovative VOGELFREI non-alcoholic spirits, we blend time-honored techniques with a modern sensibility. Experience the genuine spirit of Schwaigern.
• •More Than Just Gin. It’s a Feeling of Heimat. For us, "Heimat" is the scent of meadow herbs, the taste of orchard fruits, and the warmth of friendship. We bottle this feeling for you. Share a moment of true German craftsmanship.
• •Sip Sustainably. Support Our Roots. With every bottle of HEIMAT, you’re not just choosing a premium spirit; you’re helping us give back to the land that inspires us. Two trees planted for every bottle sold – that’s our promise to our Heimat.
• •The Spirit of Friendship, Distilled. Founded by three best friends carrying on a fifth-generation distilling legacy, HEIMAT DISTILLERS is built on passion, quality, and a shared love for authentic German spirits. Join our journey.