Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Passionate & Authentic, Quality-Focused & Trustworthy, Community-Oriented

Brand Values

• •Quality
• •Expertise & Experience
• •Customer Satisfaction
• •Local & Latvian Focus
• •Family Business
• •Wide Assortment
• •Tradition and Innovation

Best Practices

• •Prioritize "Quality" and "Experience": Weave these core values into product descriptions, informational content, and even customer interactions. Use phrases like "expertly grown," "proven varieties," "backed by 30 years of horticultural wisdom."
• •Maintain a Helpful and Instructive Voice: Offer practical advice, tips, and clear instructions. Position the brand as a knowledgeable partner in the customer's gardening journey. For example, create "how-to" guides for planting specific varieties.
• •Emphasize the "Latvian Grown" Aspect: Highlight that the plants are cultivated locally and are well-suited to the Latvian climate. This builds trust and appeals to customers seeking resilient, appropriate plants.
• •Be Personable and Authentic: Reflect the family business nature. Use "we" instead of a more corporate "the company." Share stories from the nursery (with permission) or insights from Pēteris or Oskars Heimanis.
• •Showcase Customer Success & Engage with Community: Encourage customers to share photos of their thriving gardens (with Heimanis plants). Feature these on social media (with credit). Respond promptly and warmly to comments and reviews, reinforcing the friendly and approachable image.

Social Perception

Positive, Expert, Reliable, Good Value, Accessible

Copy Examples

• •Headline: 30 Years of Growing Beauty for Your Latvian Garden. Body: At Heimanis stādaudzētava, we're more than just a nursery; we're a family passion. Discover robust, locally-grown plants ready to flourish in your care. Visit us in Pūre or shop online! #HeimanisPlants #LatvianGarden #QualityRoots
• •Headline: Your Dream Orchard Starts Here. Body: Imagine crisp apples and juicy berries, straight from your garden! With our expertly cultivated fruit trees and bushes, chosen for the Latvian climate, that dream is within reach. Need advice on the perfect variety? We're here to help! #FruitfulGardening #HeimanisNursery #GrowYourOwn
• •Headline: Blooming Now: Vibrant Perennials & Roses! Body: Add a splash of lasting color with our stunning collection of perennials and roses. Each plant is nurtured for health and vigor, ensuring a beautiful display year after year. Explore the latest arrivals at heimanis.lv. #GardenInspiration #HealthyPlants #HeimanisStadaudzetava
• •Headline: Ask Our Experts! Gardening Questions Welcome. Body: Planning a new garden bed or unsure about plant care? Tap into our 30 years of experience! Comment with your questions below or visit our website for detailed guides. Let's grow together! #GardeningTips #HeimanisExperts #PlantCare
• •Headline: From Our Nursery to Your Home: Quality You Can Trust. Body: We carefully pack and deliver our healthy, Latvian-grown plants right to your doorstep. Experience the Heimanis difference – robust plants that are ready to thrive. Order today and see your garden transform! #PlantDelivery #TrustedQuality #HeimanisFamilyBusiness