Brand Tone

Professional, Experienced, Reliable, Trustworthy, Customer-Focused, Relational, Quality-Driven, Community-Oriented, Proud and Confident

Brand Values

• •Protection/Safety
• •Quality and Craftsmanship
• •Customer Service and Relationships
• •Heritage and Family
• •Innovation
• •Customization and Versatility
• •Dedication

Best Practices

• •Prioritize "Protection" and "Reliability": Consistently use language that reinforces the core promise of safety, dependability, and trust. Words like "protection," "safety," "reliable," "trust," "quality," and "performance" should be staples.
• •Emphasize Experience and Heritage (Without Sounding Dated): Reference the long history (since 1947) and family-owned nature to build credibility, while also highlighting innovation and modern solutions to show relevance.
• •Maintain a Customer-Centric Voice: Address the specific needs and challenges of fire departments. Use "you" and "your department" frequently. Highlight partnership, custom solutions, and dedicated support.
• •Showcase Quality and Craftsmanship: Use descriptive language that conveys the robustness, durability, and meticulous construction of the equipment. Mentioning "custom-built," "engineered," and "state-of-the-art" can be effective.
• •Be Professional but Approachable: While the subject matter is serious, the tone can still be approachable, reflecting the company's value of building relationships. Avoid overly technical jargon where possible, or explain it clearly. The "small town quality and customer service" aspect can translate to a friendly yet expert tone.

Social Perception

Positive among Fire Departments: Likely viewed as a reliable provider of custom fire apparatus and equipment, especially in their Midwest service area and for Rosenbauer products. Their long history and focus on quality contribute to this. Community Supporter: Their local sponsorships likely generate goodwill. Industry Partner: Collaborations like the one with Fire-Dex show they are active in the broader firefighting industry. Limited Public Consumer Awareness: As they primarily serve fire departments and industrial clients rather than individual consumers, general public awareness might be low, or confused with the other "HEIMAN" brand selling smoke detectors.

Copy Examples

• •Headline: Built on Tradition, Engineered for Tomorrow. Your Shield in the Most Demanding Situations. Body: Since 1947, Heiman Fire Equipment has been dedicated to crafting fire apparatus that departments trust. Our commitment to quality, innovation, and your crew's safety is built into every custom vehicle. When protection means everything, count on Heiman. Call to Action: Design Your Next Apparatus With Us.
• •Headline: More Than a Truck, It's a Lifeline. Body: We understand the critical nature of your work. That's why every Heiman and Rosenbauer apparatus we deliver is meticulously designed and serviced to perform flawlessly. Decades of experience, ready for your next call. Call to Action: Explore Our Custom Solutions.
• •Headline: Your Mission is Our Blueprint. Body: From wildland units to tankers and quick attack rescues, we don’t just build fire trucks; we build partnerships. Our team works with you every step of the way to ensure your apparatus meets the unique challenges your community faces. Call to Action: Speak to a Heiman Specialist Today.
• •Headline: The Standard in Protection. The Benchmark in Service. Body: Heiman Fire Equipment combines generations of craftsmanship with cutting-edge technology. We’re proud to offer the best in the industry, backed by customer service that’s second to none. Because those on the front line deserve nothing less. Call to Action: Discover the Heiman Difference.
• •Headline: Ready for the Rigors. Built for the Brave. Body: Our custom-built fire apparatus are engineered to withstand the toughest conditions, ensuring your team is always prepared. With Heiman Fire Equipment, you're investing in reliability, durability, and unwavering support. Call to Action: Get a Quote for Your Department.