Brand Tone

scientific and professional

Brand Values

• •Scientific Integrity and Efficacy
• •Quality and Purity
• •Customer-Centric Solutions
• •Transparency
• •Innovation

Best Practices

• •Prioritize Data and Science: Every product claim should be linked to scientific concepts or data points. Use terms like "clinically-dosed," "third-party verified," "precursor," and "bioavailability" to reinforce expertise.
• •Maintain a Professional and Educational Voice: All copy, from the website to customer service emails, should be professional, clear, and informative. Avoid slang, overly casual language, or exaggerated marketing claims. The goal is to educate the customer, not just sell to them.
• •Ensure Visual and Textual Cohesion: The clean, clinical design of the website should be mirrored in all marketing materials. Use a consistent font, color palette, and high-quality imagery that reflects a scientific or pharmaceutical aesthetic.
• •Create a Tone of Voice Playbook: Develop a document that clearly defines the brand's voice, personality, and tone for different contexts (e.g., website, ads, customer complaints). This ensures that anyone writing for the brand can maintain consistency.
• •Unify Brand Messaging: The company should clarify its core product focus. If the goal is to be a leader in the NMN/longevity space, the messaging across all platforms should be unified around this, reducing the confusion caused by the wide variety of other products sold under the same brand name on different marketplaces.

Social Perception

Mixed and fragmented, with positive feedback on product effectiveness, especially for skincare, highlighting genuineness and reliability. However, there is significant negative feedback concerning customer service, product consistency, and unreceived orders. Brand identity is diluted due to a wide array of products across various platforms, leading to brand confusion. A cohesive, active social media presence dedicated to the core NMN products is also lacking.

Copy Examples

• •Harnessing Cellular Science: The Future of Healthy Aging Starts with NMN.
• •Our Liposomal NMN is engineered for superior bioavailability. Each 250mg dose is a direct precursor to NAD+, vital for DNA repair and mitochondrial energy production, supporting your body's longevity pathways at a cellular level.
• •A Scientific Breakthrough in Cellular Restoration Is Here.
• •Aging is a biological process. Fighting it should be a scientific one. Heilen Biopharm's 96%+ purity NMN is third-party tested and formulated to effectively boost your NAD+ levels. Invest in your long-term vitality. Learn more about the science.
• •Explore the Research and Order Your Supply.