Brand Tone

Calm and Serene, Informative and Gentle, Sophisticated and Minimalist, Natural and Pure

Brand Values

• •Well-being and Healing
• •Nature and Purity
• •Quality and Efficacy
• •Harmony
• •Enriching Lifestyle

Best Practices

• •Embrace Sensory Language: Use evocative words that appeal to the senses (smell, touch, sight, feeling of calm) to describe the experience of using HEIGHTEN products.
• •Maintain a Calm, Gentle Voice: Avoid hype, overly aggressive sales language, or exclamation points. Opt for a reassuring, understated, and informative tone.
• •Highlight Natural Purity and Quality: Consistently reference the natural origins of ingredients, the care in selection, and the high-quality standards. This builds trust, which is important in the Japanese market.
• •Focus on Benefits for Well-being: Frame product descriptions and marketing messages around the positive impact on mental and physical harmony, stress reduction, and enhanced lifestyle.
• •Keep it Elegant and Concise: Reflect the minimalist aesthetic in the copy. Be clear, sophisticated, and avoid clutter. Japanese aesthetics often embrace simplicity.

Social Perception

Premium and Trustworthy, Niche and Specialized, Aesthetically Pleasing, Authentic (within Japanese context)

Copy Examples

• •Product Headline (Aroma Oil): Unlock Tranquility: Discover the Pure Essence of [Herb Name] for a Serene Mind and Body.
• •Social Media Post (CBD Gummies): Pause. Breathe. Rebalance. Our new CBD gummies offer a gentle path to daily calm. Crafted with nature's finest for your well-being. #HeightenWellness #CBDJapan #NaturalRelaxation
• •Website 'About Us' Snippet: At HEIGHTEN, we believe in the profound power of nature to heal and harmonize. We meticulously source the purest ingredients to create exquisite aroma and CBD experiences, helping you cultivate moments of peace in your everyday life.
• •Email Subject Line (New Product Launch): Introducing [Product Name]: Your Invitation to Deeper Relaxation
• •Product Description (Diffuser): Elevate your space with the HEIGHTEN Aroma Diffuser. Its minimalist design and quiet operation seamlessly blend into your sanctuary, gently releasing therapeutic scents to soothe your senses and enrich your moments of repose.