Brand Tone

Artistic & Creative, Personal & Approachable, Inspirational & Empowering, Knowledgeable & Passionate, Community-Oriented

Brand Values

• •Artistry & Craftsmanship
• •Creativity & Innovation
• •Meaning & Connection
• •Education & Empowerment
• •Community & Support
• •Personalized Experience
• •Passion for the Art Form

Best Practices

• •Emphasize Uniqueness and Artistry: Consistently use words like "unique," "artistic," "handcrafted," "contemporary," "one-of-a-kind," and "innovative" to describe the jewelry and the gallery's offerings.
• •Highlight the "Why" - Meaning and Story: Go beyond describing what the jewelry looks like; explain the inspiration, the story it can tell, or the meaning it can hold for the wearer. Connect pieces to emotions, memories, or personal expression.
• •Maintain a Personal and Approachable Voice: Even when discussing high-concept art jewelry, ensure the tone is welcoming and engaging. Share Heidi's passion and the gallery's supportive ethos.
• •Incorporate Educational Elements: Briefly explain techniques, materials, or the artistic vision behind pieces or exhibitions to engage the audience and underscore the gallery's expertise and commitment to art jewelry appreciation.
• •Showcase Community and Artist Support: Regularly feature the artists exhibited, share their stories, and highlight the collaborative and supportive nature of the gallery and its programs like "Abundance for Creatives." This reinforces the gallery's role as more than just a retail space.

Social Perception

Highly Respected in the Arts Community, Loved by Workshop Participants, Source of Unique and Meaningful Jewelry, Community-Focused, Authentic and Passion-Driven

Copy Examples

• •More than just jewelry, it's your story, forged in metal. Let's transform your cherished memories or a budding idea into a wearable piece of art that speaks uniquely to you. Book a design consultation with Heidi and let's create your future heirloom. #HeidiLoweGallery #CustomJewelry #HeirloomsReimagined #ArtJewelry #MeaningfulAdornment
• •Begin your forever with a love story you craft yourselves. Our 'Lovely Rings by Hand' workshop guides you and your partner through the beautiful process of creating your own wedding bands. A truly unforgettable experience, forging memories and symbols of your unique bond. Learn more and book your day: [Link] #HeidiLoweWeddings #MakeYourOwnWeddingBands #UniqueWeddingExperience #HandcraftedLove #DelawareWeddings
• •Discover the world in an earring! 'Earrings Galore 2024-2025' is here, showcasing an incredible diversity of vision and craftsmanship from artists around the globe. Each pair tells a different story, waiting to become part of yours. Explore the collection online or visit us at the gallery. #EarringsGalore #ArtJewelryExhibition #ContemporaryJewelry #WearableArt #HeidiLoweGallery
• •(Image/video of a class in progress) Text: Unleash your inner artist! ✨ Our hands-on jewelry making classes are perfect for beginners and those looking to refine their skills. Learn from the best and walk away with your own handcrafted silver treasure. Tap to see upcoming classes! #HeidiLoweClasses #JewelryMaking #CreativeWorkshop #HandmadeJewelry #LearnSomethingNew
• •At Heidi Lowe Gallery, we believe jewelry is art for the body. Explore unique, handcrafted pieces by visionary artists that challenge convention and celebrate individuality. From striking contemporary designs to deeply personal custom creations. #HeidiLoweGallery #ContemporaryArtJewelry #UniqueJewelry #ArtistMade #WearYourStory