Brand Tone

approachable, humorous, and heartfelt

Brand Values

• •Authenticity and Relatability
• •Female Empowerment
• •Emotional Connection
• •Community and Fan Engagement

Best Practices

• •Let your personality shine through in your writing. Share your interests, your sense of humor, and your passion for your stories. Authenticity is key to your brand.
• •Respond to comments and messages. Ask questions and create a dialogue. This builds a loyal community that feels connected to you and your work.
• •Don't be afraid to be witty and playful in your posts and newsletters. Your readers appreciate your clever and humorous style.
• •While sharing personal anecdotes is great for connection, always bring it back to your books and your identity as an author. This keeps your brand focused.
• •Whether it's your website, Instagram, or Facebook, ensure your tone and brand message are consistent. This creates a cohesive and recognizable brand identity.

Social Perception

Heidi Hutchinson is perceived by her audience as a talented and engaging author who writes compelling and emotionally satisfying romance novels. Readers and reviewers praise her for her "clever, funny, slow burn romance" and her ability to create relatable characters. She is seen as a " brilliant" writer whose skills grow with each book. Her readers appreciate the humor and heart in her stories, often describing them as "swoony" and giddying. The consistent positive reviews and active fan base on platforms like Goodreads indicate a strong and positive social perception.

Copy Examples

• •Ready for a love story that hits all the right notes? My new book, [Book Title], is here! It’s packed with the slow-burn romance and witty banter you love. Get ready to meet a rock star who’s about to have his world rocked by a woman who doesn’t play by the rules. Grab your copy and a cozy blanket (and maybe some coffee) – you’re in for a treat!
• •Just a friendly reminder that even when life feels chaotic, there’s always time for a good book and a great cup of coffee. What are you reading this week that’s making you smile? #BookLovers #SlowBurnRomance #AuthorLife
• •Welcome to the world of humor, heart, and happily ever afters. Here, you’ll find stories of strong women, swoon-worthy rock stars, and the kind of love that’s worth waiting for. Explore the books and find your next adventure.
• •A little secret from my writing desk... the characters in my upcoming series are already causing all sorts of trouble (the fun kind, of course!). Get ready for some serious sparks to fly. I can’t wait to share this new journey with you. Stay tuned for more sneak peeks!
• •Tired of the same old love stories? Dive into a world of rock star romance with real heart. If you love witty dialogue, relatable characters, and a romance that builds, you'll love my books. Find your next favorite read today!