Brand Tone

Empathetic, Innovative, Educational, Premium, Caring

Brand Values

• •Innovation
• •Quality & Safety
• •Simplicity & Practicality
• •Empowerment of Mothers
• •Sustainability
• •Cherishing Nature's Gift

Best Practices

• •Focus on the ease of use and convenience Hegen products offer to busy parents.
• •Highlight the innovative design, particularly the PCTO™ technology and 'sqround' shape.
• •Emphasize the high-quality, safe materials like PPSU and BPA-free components.
• •Reinforce the brand's commitment to empowering mothers through education and support.
• •Showcase the long-term value and sustainability of Hegen products, such as repurposing bottles.

Social Perception

High-quality, innovative, problem-solver, trusted, supportive of mothers, innovative leader

Copy Examples

• •Hegen: Cherishing nature's gift, effortlessly.
• •Simplify your breastfeeding journey with our innovative Express-Store-Feed system.
• •Made with safe, high-quality PPSU for your baby's well-being.
• •Empowering mothers, one bottle at a time.
• •Hegen bottles: Designed for life, beyond feeding.