Brand Tone

Nurturing & Empathetic, Innovative & Intelligent, Premium & Trustworthy, Community-Oriented & Engaging, Aspirational yet Accessible

Brand Values

• •Innovation
• •Quality & Safety
• •Practicality & Convenience
• •Sustainability & Longevity
• •Empowerment
• •Nurturing

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Nurturing, Innovative, Premium, Engaging, Empathetic) with clear dos and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Always Prioritize the Parent's Perspective: Write copy that addresses their needs, concerns, and aspirations. Use "you" and "your" to speak directly to them, showing understanding and empathy.
• •Highlight Innovation with Benefits, Not Just Features: Instead of just saying "sqround bottle," explain *why* it's better: "Our unique sqround bottles are easy for little hands to grip and a breeze to clean, saving you precious time."
• •Maintain a Visually Consistent and High-Quality Presentation: The premium feel of the copy should be matched by high-quality imagery and a clean, modern design across all platforms.
• •Engage Authentically and Listen: When interacting on social media or responding to reviews, maintain the brand's supportive and understanding tone. Actively listen to customer feedback to ensure the messaging continues to resonate and meet their needs.

Social Perception

Hegen is generally perceived as a premium, innovative, and trustworthy brand in the baby feeding market. Customers appreciate the unique design features (e.g., PCTO™, sqround shape, stackability) and the quality of the products. It's often seen as a worthwhile investment for parents looking for convenience, ease of use, and products that support breastfeeding and combination feeding. The brand has cultivated a positive community around its products, with users often recommending Hegen to other parents. While the price point is higher than some competitors, many feel the benefits and durability justify the cost.

Copy Examples

• •Simplify your feeding journey with Hegen. Our PCTO™ bottles mean no spills, no fuss – just easy, happy feeds. Because precious moments shouldn't be complicated.
• •Nourish your little one with love and Hegen. Designed for comfort, safety, and a seamless transition, our bottles support every step of your baby's growth. Peace of mind in every drop.
• •Join the Hegen family and discover a community that gets it. Share your triumphs, your tips, and your love for simple, smart solutions. #HegenMums #ParentingTogether
• •More than just a bottle. Hegen grows with your child, from feeding to storage to snack time. Invest in quality that lasts, for a more sustainable tomorrow.
• •Elevate your everyday. Hegen brings thoughtful design and effortless functionality to your feeding routine, so you can focus on what truly matters. Experience the Hegen difference.