Brand Tone

Helpful and Service-Oriented, Knowledgeable and Expert, Reliable and Established, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Quality and Value
• •Service Excellence
• •Expertise
• •Accessibility

Best Practices

• •Prioritize Customer Needs: Always frame your copy around how Hedo Computers solves a customer's problem or fulfills their need. Use "you" and "your" frequently.
• •Highlight Expertise without Jargon: Showcase technical knowledge but explain it in an accessible way. Avoid overly technical terms unless clearly defined or appropriate for a specific tech-savvy audience segment.
• •Emphasize Service and Support: Consistently mention the availability of personal advice, the service desk, and repair capabilities. This is a key differentiator.
• •Build Trust Through Transparency: Mentioning the company's long history (since 1998), physical locations, and warranty offers can reinforce reliability.
• •Maintain a Helpful and Approachable Voice: Even when discussing complex technology, the tone should remain friendly, patient, and eager to assist. Avoid a cold or overly corporate tone.

Social Perception

Customers generally perceive Hedo Computers positively, as indicated by high review scores. They are seen as a reliable source for computer systems, components, and repair services. The long-standing presence contributes to a perception of stability and experience. The emphasis on personal advice and in-store service is a key differentiator.

Copy Examples

• •Headline: Your Tech, Sorted. Expert Advice, Unbeatable Service. Body: At Hedo Computers, we've been building, repairing, and advising on all things tech since 1998. Need a custom gaming rig, a reliable office PC, or just some friendly advice? Our team is ready to help you find the perfect solution at a price that makes sense. Visit our stores in Veldhoven or Valkenswaard!
• •Headline: More Than Just a Computer Store. We're Your Personal Tech Partners. Body: Frustrated with your current setup? Don't know where to start with an upgrade? Hedo Computers offers more than just sales. Our Hedo Service Desk is here for all your questions and repairs – even if you didn't buy from us. Plus, enjoy a 3-year warranty on new purchases for complete peace of mind.
• •Headline: Quality Tech You Can Trust, Service You Can Count On. Body: Since 1998, Hedo Computers has been dedicated to providing top-quality computer systems and components with a personal touch. We listen to your needs and build solutions that fit, backed by our leading service and expert team.
• •Headline: Custom Built For You. By Experts Who Care. Body: Don't settle for off-the-shelf. Get a PC tailored to your exact needs and budget, assembled by the experienced technicians at Hedo Computers. From high-performance gaming machines to dependable workstations, we build it right.
• •Headline: Problem with Your PC? We've Got the Solution. Body: Whether it's a software snag, a hardware hiccup, or you're just looking for an upgrade, the Hedo Service Desk is your go-to. Friendly, expert support is just a visit away at our Veldhoven and Valkenswaard locations.