Brand Tone

elegant, curated, warm, and customer-focused

Brand Values

• •Quality
• •Curation
• •Customer Service
• •Support for Designers (Local and International)
• •Joy and Beauty
• •Established Reputation/Institution

Best Practices

• •Emphasize Quality and Curation: Use words like "curated," "handpicked," "selected," "quality," "artisanal," "fine," "premium," and "beautiful" to describe products and the brand experience.
• •Maintain a Warm and Welcoming Tone: Even in written communication, aim for a friendly, approachable, and helpful voice. Phrases like "we'd love to help," "discover," "bring joy," and "welcome" can foster this.
• •Highlight Heritage and Trust: Casually weave in the brand's long-standing presence and reputation as an "institution" to build trust and convey experience.
• •Focus on the "Why": Go beyond describing what a product is; explain *why* it was chosen for the store – its story, its craftsmanship, the joy it can bring, or the designer behind it.
• •Keep it Elegant and Clear: Avoid overly casual slang or overly complex jargon. The language should be sophisticated but easy to understand, reflecting the classic and modern aesthetic of their products. Strive for clarity and a touch of refinement in all communications.

Social Perception

Positive Reputation: Generally, Hedgerow Limited is perceived positively as a long-standing, reputable retailer in Remuera (and previously Matakana) known for quality and unique items. Desirable Destination: It's often mentioned as a go-to place for gifts and homewares, implying it's a trusted source for such items. Good Customer Experience: Reviews and articles highlight the pleasant shopping atmosphere and helpful staff. Valued for In-Person Experience: While they have an online store, there's an understanding that some items benefit from being seen and touched, which their physical store provides.

Copy Examples

• •Homepage Welcome Banner: "Discover enduring style for your home and life. At Hedgerow, we thoughtfully select each piece to bring beauty, quality, and a touch of joy to your everyday. Explore our curated collection."
• •Product Description (e.g., for a New Zealand designed throw): "Wrap yourself in the warmth of local artistry. This exquisite merino throw, designed in New Zealand, is more than a comfort – it's a testament to timeless craftsmanship and the beauty of natural fibres. A cherished addition to any home."
• •'About Us' Snippet: "For over two decades, Hedgerow has been a trusted source for those who appreciate quality and thoughtful design. We believe in pieces that tell a story, supporting talented artisans and bringing you a collection that’s both classic and contemporary. Welcome to our family."
• •Email Subject Line for New Arrivals: "New Treasures Await: Explore Fresh Finds at Hedgerow" * Email Body Snippet: "Step into the new season with Hedgerow. We've handpicked an inspiring selection of new arrivals, from elegant homewares to unique gifts, all chosen to delight and inspire. We’re here to help you find that perfect something."
• •Instagram Post (if they were to have one, focusing on a curated gift set): "The art of thoughtful gifting, made simple. Our curated selections bring together enduring quality and unique charm, perfect for celebrating life’s special moments. Let us help you find a gift they’ll treasure. #HedgerowNZ #CuratedGifts #TimelessStyle #NZDesign"