Brand Tone

Friendly and Approachable, Playful and Joyful, Caring and Responsible, Inclusive, Informative

Brand Values

• •Quality and Durability
• •Simplicity and Ease
• •Inclusivity and Equality
• •Customer Focus & Pet Well-being
• •Joy and Connection
• •Safety

Best Practices

• •Embrace Pet-Lover Language: Use warm, endearing terms for pets (e.g., "furry companions," "best friend," "happy paws") and focus on the bond between pets and their owners. Keep the tone joyful and positive.
• •Highlight Quality and Safety with a Caring Touch: When discussing materials or safety tests, frame it from the perspective of caring for pets' well-being, not just technical specifications. For example, instead of "Strong nylon webbing," try "Durable, soft nylon that’s gentle on their fur and strong enough for all their adventures."
• •Keep it Simple and Clear: Reflect the brand’s value of "simplicity and easy life" by using straightforward language that is easy for all pet owners to understand. Avoid jargon.
• •Infuse Playfulness and Joy: Incorporate lighthearted phrases, celebrate the fun aspects of pet ownership, and let the brand's "Essentials with a Touch of Fun" tagline shine through.
• •Reinforce Inclusivity: When appropriate, subtly weave in messages of love and respect for all pets, echoing the sentiment behind the Rainbow Collection. Ensure imagery and language represent diverse pets and owners.

Social Perception

Positive Customer Experiences, Trusted for Pet Needs, Appreciation for Aesthetics, Seen as a Caring Brand

Copy Examples

• •Headline: Happy Paws, Happy Heart. Explore gear that’s as playful and unique as they are! Body: At Hedelie, we believe every wag, purr, and playful pounce deserves the best. Our thoughtfully designed collars, leashes, and toys are made with love, quality materials, and a splash of fun to make every day with your furry friend even brighter. Because they’re not just pets, they’re family. Call to Action: Shop the Joy!
• •Headline: Adventure-Ready, Cuddle-Approved. Gear up for good times! Body: From park explorations to cozy couch cuddles, our durable and comfy pet essentials are here for every moment. We focus on safe, quality materials so you can focus on making memories. Discover the Hedelie difference – where simplicity meets happy tails (and purrs!). Call to Action: Find Their New Favorite!
• •Headline: Colors as Vibrant as Their Personalities! Meet Our Rainbow Collection. Body: Every pet is unique, and their gear should be too! Our Rainbow Collection celebrates the wonderful diversity of our furry companions with vibrant, durable essentials. Made with care and tested for safety, because every pet deserves to shine. Call to Action: Shop the Rainbow!
• •Headline: Less Fuss, More Fun! Pet care made simple and joyful. Body: Tired of complicated pet supplies? We get it. Hedelie is all about bringing ease and delight to your pet parenting journey. Quality you can trust, designs that make you smile, and more happy moments with your best friend. It’s that simple. Call to Action: Discover Easy Pet Living!
• •Headline: Safety First, Smiles Always. Because their well-being is our priority. Body: You want the best for your furry family, and so do we. That's why our products are rigorously tested for safety and made from durable, pet-friendly materials. Explore our collections and give them the quality care they deserve, with a playful touch! Call to Action: Shop with Confidence!