Brand Tone

Inspirational & Evocative, Appreciative & Reverent (towards nature), Personal & Sentimental, Adventurous & Ethereal, Authentic & Crafted

Brand Values

• •Love for Nature
• •Spirit of Adventure
• •Meaningful Connections
• •Quality Craftsmanship
• •Inspiration
• •Authenticity

Best Practices

• •Create a Brand Voice Chart: Develop a document that outlines key characteristics of your brand's tone (e.g., words to use, words to avoid, sentence structure, level of formality) and share it with everyone who creates content. For Altavario, this would include words like "adventure," "journey," "wild," "spirit," "inspire," "connect," "nature," "handcrafted."
• •Focus on "Why": Always connect the product features back to the core brand values and the "why" behind Altavario – inspiring adventure and honoring nature. Don't just describe a necklace; describe the feeling or memory it evokes.
• •Use Storytelling: Weave narratives into product descriptions, social media posts, and blog content. Stories of adventure, connection with nature, or the inspiration behind a design will resonate more deeply than simple descriptions.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is harmonious. An Instagram caption should feel like it came from the same brand as an email newsletter.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. For Altavario, this means being friendly, appreciative, and perhaps even sharing a touch of inspiration or connection to nature in replies.

Social Perception

Customers likely perceive Altavario as a brand that offers beautiful, unique jewelry with a deeper meaning tied to nature and personal adventure. The brand is probably seen as authentic and passionate about its themes. The products are likely viewed as thoughtful gifts or personal keepsakes that symbolize a love for the outdoors and exploration. There's an expectation of good quality and designs that are distinct from mass-produced jewelry.

Copy Examples

• •Carry the majesty of the peaks wherever you roam. Our Mountain Peak Necklace isn't just an adornment; it's a whisper of the wild, a reminder of the strength within you, and the adventures yet to come. Where will your spirit take you next? #Altavario #MountainJewelry #InspiredByNature #AdventureAwaits
• •Let the rhythm of the ocean guide your journey. Our handcrafted Wave Ring captures the serene power and endless motion of the sea. A timeless piece for the soul that yearns for coastal breezes and the horizon's call. Wear it as your daily reminder of nature's beautiful dance. #OceanInspired #HandcraftedJewelry #SeekAdventure
• •Hello Adventurer, This season, we’ve journeyed deeper into the heart of the wild to bring you our new 'Whispers of the Forest' collection. Each piece is thoughtfully designed to echo the serene beauty and ancient wisdom of the woods. Discover jewelry that speaks to your soul and connects you to the earth's timeless tales. Explore the collection and find your wild. [Link to Collection]
• •Altavario: Your Journey, Etched in Silver. Discover unique jewelry inspired by the untamed beauty of nature and the spirit of adventure.
• •Seeking jewelry as unique as your adventures? Altavario crafts pieces inspired by the wild heart of nature. From mountain peaks to ocean depths, find a symbol of your journey that resonates with your spirit. Shop now and carry a piece of the wild with you. [Link to Shop] #Altavario #NatureLovers #AdventureJewelry