Brand Tone

quirky, friendly, and artistic

Brand Values

• •Creativity and Originality
• •Friendship and Accessibility
• •Ethical Production
• •Quality
• •Humor and Joy

Best Practices

• •Always lean into the "quirky" and "unique" angle. Use playful and imaginative language that reflects the artistic nature of the products.
• •Continuously reference the brand's origin —two friends, a dog named Hector, and a passion for drawing. This personal narrative is a key differentiator and builds a strong connection with customers.
• •Consistently mention that the t-shirts are made from vegan cotton in product descriptions and promotional materials. It's a significant value that appeals to ethically-minded consumers.
• •Frame products as the perfect gift. Use language like "the perfect gift for animal lovers" or "give the gift of a smile" to tap into this key customer motivation.
• •Whether writing a social media caption or an email, the tone should always feel like it's coming from a friendly, creative person, not a large corporation. Use contractions (like "it's" or "we've") and occasional light-hearted humor.

Social Perception

The public and customer perception of Hector and Bone is overwhelmingly positive. They are seen as a source for unique, charming, and high-quality gifts. Customers appreciate the originality of the art and the personal touch of the brand. The use of terms like "delightful," "lovely," and "gorgeous" in testimonials underscores a perception of a brand that brings joy and artistic flair to everyday items like mugs and t-shirts.

Copy Examples

• •Start your day with a squiggle of genius! Our new [Animal Name] mug is here to make your morning coffee a little more wonderful. Drawn with a touch of quirk and a lot of love. #HectorAndBone #QuirkyMugs #GiftIdeas
• •Wear your art on your sleeve. Literally. Our 100% vegan cotton tees feature designs that are as unique as you are. Shop the collection and find your new favorite conversation starter. [Shop Now]
• •Subject: Need a smile? We ’ve got you covered. | Life ’s too short for boring mugs. Our quirky, character-filled designs are guaranteed to brighten your day. P.S. They make people you like smile, too. Find the perfect gift inside.
• •A short, fast-paced video showing an artist ’s hand making a "squiggle" that then magically transforms into the finished design on a t-shirt or mug, with upbeat, quirky music in the background. Text overlay: "From a squiggle... to a smile."
• •The Secret Life of a Squiggle: How Our Designs Come to Life. | It all starts with a simple line. John, one of our founders, often says our best ideas begin as random squiggles on a page. From there, a creature or character slowly emerges...