Brand Tone

Community-focused, Passionate, Service-oriented, Knowledgeable/Enthusiast-driven, Supportive

Brand Values

• •Community
• •Passion
• •Customer Satisfaction
• •Accessibility
• •Quality/Selection

Best Practices

• •Speak the Language of a Fan: Use terminology and references that resonate with Gunpla builders (e.g., "snap-fit," "panel lining," "kitbashing," specific series names). This shows authenticity and understanding.
• •Emphasize Community: Regularly acknowledge and address the "Gunpla community." Share user-generated content (if a social media presence is developed) and frame the store as a hub for enthusiasts.
• •Highlight Service and Support: Continuously reinforce the commitment to fast shipping, good customer service, and a wide selection, as stated in their mission. This builds trust and reliability.
• •Share the Passion: Let the genuine enthusiasm for Gundam and Gunpla shine through. Copy should feel like it's written by someone who loves the hobby, not just a generic retailer.
• •Be Informative and Helpful: Beyond just selling, provide useful information. This could be through blog posts, build tips (if expanded), or detailed product descriptions that help modelers make informed choices. This positions the brand as a knowledgeable resource.

Social Perception

Passionate and dedicated, Detail-oriented and discerning, Community-driven

Copy Examples

• •Headline: Fuel Your Passion. Build Your Legend. Body: From novice builders to seasoned customizers, Heavy Arms is your dedicated partner in the Gunpla universe. We started as fans, for fans – bringing you the kits, tools, and inspiration you need. What will you create next?
• •Headline: More Than Just Parts. It's a Community. Body: Remember that feeling of unboxing your first Gunpla? We do. Heavy Arms was born from a love of the craft and a desire to support fellow modelers. Find rare kits, essential supplies, and a team that gets it. Welcome home, builder.
• •Headline: Your Next Masterpiece Awaits. Shipped Fast. Body: Don't let inspiration wait. At Heavy Arms, we're committed to getting you the Gunpla you need, with competitive prices and speedy US-based shipping. Because the only thing better than dreaming up your next custom is building it.
• •Headline: Level Up Your Build Game. Body: Searching for those perfect waterslides? Need that specific detail part to make your Gunpla truly unique? Heavy Arms offers a wide selection for every skill level, backed by service from modelers who understand your dedication.
• •Headline: Built by Fans, For Fans. Body: Heavy Arms Custom Gunpla Shop isn't just a store; it's an extension of our passion. We grew from a small community of modelers to a resource for builders across the US. Find everything you need to bring your vision to life.