Brand Tone

Helpful, Friendly, and Trustworthy, with strong undertones of local Irish community spirit and a commitment to providing good value.

Brand Values

• •Customer Focus and Superior Service
• •Trust and Integrity
• •Family and Community Roots
• •Quality Products and Expertise
• •Value for Money
• •Reliability and Efficiency

Best Practices

• •Champion "Irish Family Business": Consistently weave your heritage as a long-standing, family-run, Irish business into your narratives. Highlight your Athlone roots and nationwide service. This builds connection and trust.
• •Lead with Helpfulness and Expertise: Frame communications around providing solutions and expert guidance. Make product information clear, benefits-driven, and accessible. Encourage interaction and be responsive to customer queries across all channels.
• •Cultivate a Warm and Approachable Voice: Use language that is welcoming, genuine, and easy to understand. Avoid overly corporate speak. Let the natural enthusiasm for your products and customer service shine through, as suggested by your company ethos.
• •Amplify Trust Signals: Prominently feature your "Most Trusted Website" award, customer testimonials, and your 40+ years of experience in marketing copy. Maintain transparency in all dealings to reinforce this trust.
• •Communicate Comprehensive Value: Clearly articulate that "value" at Heavins means more than just price. It includes quality products, expert advice, reliable service, fast delivery, and the assurance of dealing with a trusted Irish company.

Social Perception

Highly Trusted and Dependable, Excellent Customer Service Provider, Source of Good Value and Quality Products, Efficient and Prompt, Respected Local and National Business, User-Friendly Online Experience.

Copy Examples

• •Headline: Your Home Projects, Our Family Expertise. 40 Years Strong in Ireland. Body: Need a new telly or tools for the garden? Heavins.ie, your local Athlone family business, delivers nationwide. Friendly advice, great prices, and award-winning trust. That’s Heavins.
• •Headline: Got a Question? Ask Heavins! Your Friendly Experts are Here. Body: At Heavins.ie, we're more than just a store – we're your helpful neighbours! From choosing the right washing machine to the perfect paint, get expert advice from a team that cares. Shop online with confidence.
• •Headline: Ireland's Most Trusted Website, Bringing Value Home to You. Body: For over 40 years, our family has been serving yours. Discover quality electricals, hardware, and more at Heavins.ie. Real Irish service, real value, delivered fast.
• •Headline: Big Store Selection, Local Irish Heart. That's the Heavins Promise. Body: Why choose? Get a massive range of products *and* the personal, friendly service you only find with a dedicated Irish family business. Heavins.ie – we’re here for you.
• •Headline: Heavins: Building Better Homes Together, Across Ireland. Body: From essential appliances to those finishing touches, find everything you need at Heavins.ie. We’re proud to be Guaranteed Irish, offering quality, value, and expertise you can always rely on.