Brand Tone

Exclusive, Sophisticated, Curated, Luxurious, Informative, Modern & Chic

Brand Values

• •Exclusivity
• •Quality
• •Expert Curation
• •Customer Experience/Education
• •Sensory Experience/Artistry

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., sophisticated, knowledgeable, exclusive, evocative) with examples of do's and don'ts.
• •Use Elevated Vocabulary (Appropriately): Employ descriptive and refined language that reflects the luxury nature of the products, without being overly pretentious or alienating. Words like "curated," "bespoke," "olfactory," "artisanal," "coveted," "sanctuary" can be effective.
• •Focus on Storytelling and Exclusivity: Highlight the unique stories behind the brands and fragrances, the craftsmanship involved, and the exclusive nature of the offerings. Emphasize what makes a product or brand special and why it's part of the Heaven Scent selection.
• •Maintain Visual and Textual Harmony: Ensure the copy's sophistication is matched by high-quality imagery, clean website design, and elegant typography across all platforms.
• •Train Your Team: Ensure anyone involved in writing copy, from product descriptions to customer service emails, understands and can consistently apply the established brand tone. Regular reviews and feedback can help maintain this consistency.

Social Perception

Appeals to a discerning clientele interested in luxury, exclusivity, and unique scents. Customers who seek out brands like Byredo, Maison Francis Kurkdjian, etc., typically appreciate quality, craftsmanship, and often, a degree of status associated with these luxury items. The target audience is likely in Norway.

Copy Examples

• •Heaven Scent: Discover Your Signature. An exclusive curation of the world's most coveted niche fragrances and artistic perfumes.
• •We journeyed the globe to unveil Monastery – a skincare revelation. Experience transformative formulas, exclusively at Heaven Scent, designed to nurture your skin's innate strength.
• •An Evening of Olfactory Art: Join our fragrance masters at Heaven Scent for an intimate exploration of [Specific Perfume House/Theme]. Limited reservations available for this exclusive sensory experience.
• •At Heaven Scent, we don't just sell perfume; we celebrate the art of scent. Our Oslo perfumery and online boutique are sanctuaries for fragrance connoisseurs, offering a meticulously handpicked collection of niche and cult classics.
• •Elegance, bottled. Explore the timeless allure of [Perfume Name] by [Brand Name], a masterpiece of olfactory design. Available at Heaven Scent – your destination for extraordinary fragrances.