Brand Tone

The brand's tone is passionate, educational, and earth-conscious, characterized by informative and heartfelt language that communicates a deep belief in natural, organic ingredients. It is also community-focused and approachable, aiming to build connections by sharing the brand's journey and sustainable practices, with an underlying sense of being a trusted, local artisan.

Brand Values

• •Natural & Organic Purity
• •Sustainability
• •Handcrafted Quality
• •Customer & Community Health
• •Transparency & Education

Best Practices

• •Always start from the core values, connecting copy back to why the brand exists: to provide natural, sustainable, and handcrafted skincare. The 'what' (the product) is secondary to the 'why' (the philosophy).
• •Share the narrative of the brand's founder, the handcrafted process, and the journey of the ingredients. This personal touch builds a stronger connection than simply listing product features.
• •Consistently use powerful keywords like 'handcrafted' and 'organic' to reinforce the brand's identity and commitment to quality and differentiation.
• •Frame copy as an opportunity to inform the customer about the benefits of natural ingredients and sustainable living, positioning the brand as a trusted expert and building loyalty beyond the point of sale.
• •Maintain an earth-conscious and hopeful tone, reflecting a passion for nature and a positive outlook on making sustainable choices. Focus on empowering and beneficial aspects of choosing an organic lifestyle rather than alarmist language.

Social Perception

Heaven Scent is perceived overwhelmingly positively, with customers and local media praising the quality and natural basis of its products. It is seen as a valuable local business that contributes to a sustainable and health-conscious community. The owner's personal involvement and passion, along with the physical storefront, reinforce its image as an accessible and community-integrated brand.

Copy Examples

• •Ditch the plastic, not the luxury. Our solid shampoo and conditioner bars are packed with pure, organic ingredients to nourish your hair from root to tip. Each bar is a promise: a great hair day and a healthier planet. #HeavenScent #GoOrganic #SustainableBeauty #HandmadeWithLove
• •Your Skin Knows the Difference. Tired of synthetic ingredients and harsh chemicals? At Heaven Scent, we believe in the power of nature. Every product is handcrafted in our Grand Junction shop with 100% organic oils and butters. Feel the difference that real, nutrient-dense skincare makes. Shop our collection today.
• •Lavender Dream - Organic Calming Bar. Unwind your day and soothe your senses. Our Lavender Dream soap is handcrafted with organic lavender essential oil and unrefined shea butter to gently cleanse while calming your mind and body. Perfect for a pre-sleep ritual or any moment you need a peaceful escape. All-natural, petroleum-free, and made with soul.
• •Return your empty Heaven Scent containers and get 50 cents off your next purchase! Join us in our mission to repurpose, recycle, and keep our beautiful Colorado clean. #SustainableCommunity
• •What's Really in Your Lotion? At Heaven Scent, we're passionate about ingredient transparency. This week on the blog, our founder Jeanie breaks down the difference between the natural, unrefined oils we use and the petroleum-based fillers you'll find elsewhere. Read on to become a skincare expert...