Tono de Marca

aspirational, serene, and luxurious

Valores de Marca

• •Quality & Craftsmanship
• •Tranquility & Well-being
• •Elegance & Aesthetics
• •Sensory Experience

Mejores Prácticas

• •Use Sensory and Evocative Language: Instead of just listing scent notes, describe the feeling or memory the fragrance evokes. Use words like "embrace," "unwind," "transform," "illuminate," and "envelop."
• •Highlight the "Why," Not Just the "What": Focus on the benefit for the customer—relaxation, a beautiful home, a moment of peace—rather than just the features of the candle.
• •Maintain a Refined and Positive Tone: All communication, from ad copy to customer service responses, should be polite, positive, and aligned with the brand's serene and luxurious feel. Avoid slang and overly casual phrasing.
• •Emphasize Quality and Care: Consistently mention key value propositions like "hand-poured," "premium scents," "luxurious," and "soy wax" to reinforce the brand's commitment to quality.
• •Tell a Story: Use collection names and scent descriptions to tell small stories. The "Sweet Serenity Collection," inspired by family, is a great example. Lean into this by creating narratives around new scents or seasonal collections to build a deeper connection with the audience.

Percepción Social

Perceived as a high-quality, artisanal brand in the home fragrance market, a trusted source for creating a calming home atmosphere or for elegant gifts, and a passionate, small-to-medium-sized business.

Ejemplos de Copy

• •End the day on a perfect note. Our Lavender Drift soy candle is hand-poured to help you unwind and find your calm. Light it, breathe deeply, and transform your space into a sanctuary of peace.
• •Bold, complex, and utterly captivating. The rich, woodsy notes of our Mahogany Teakwood candle bring a touch of sophisticated warmth to any room. Perfect for quiet evenings and moments of reflection. Elevate your everyday.
• •Invite Serenity In | Discover Our New Home Fragrance Collection
• •Tired of the everyday noise? Create your own haven with Heavenly Wick & Co. Our luxurious, hand-poured soy candles and room sprays are designed to soothe your senses and beautify your home. Shop now for 10% off your first order.
• •That feeling when the house is quiet and your favorite candle is lit. ✨ #SelfCare #CandleLover #HomeVibes #HeavenlyWickAndCo #Cozy