Brand Tone

Enthusiastic, Friendly, and Indulgent. Approachable and personal, creating a sense of connection with customers. A voice that celebrates food and the joy it brings.

Brand Values

• •Family and Community
• •Passion for Flavor
• •Quality and Generosity
• •Comfort and Indulgence

Best Practices

• •Lead with Flavor: Always use vibrant, descriptive language that evokes taste and satisfaction. Words like "infused," "juicy," "scrumptious," "amazing," and "mouthwatering" should be staples in your vocabulary.
• •Emphasize the Family/Community Angle: Regularly remind your audience that you are a local, family-owned business. This builds a personal connection and fosters loyalty that larger, impersonal brands can't replicate.
• •Use Social Proof: Let your customers do the talking. Regularly feature quotes from positive reviews in your marketing materials, on your website, and in social media posts to build trust and credibility.
• •Stay Enthusiastic and Approachable: Keep the tone friendly, warm, and excited. Use exclamation points and emojis where appropriate to convey genuine passion for your food. Avoid overly corporate or stiff language.
• •Focus on the Experience: Frame your product not just as food, but as an experience. It's for celebrations, comfort, and indulgence. Your copy should sell the feeling of joy and satisfaction that comes with enjoying a Heavenly Havoc meal.

Social Perception

Perceived as a premium, high-quality provider of specialty comfort food. Seen as a go-to for celebratory or treat meals, associated with deliciousness, satisfaction, and a positive customer experience. Considered a local "Star" in the West Auckland food scene, with food worth the price and travel.

Copy Examples

• •Your weekend plans just got a major flavor upgrade. 🔥 Dive into our Boss Boil and experience the saucy, soulful goodness everyone’s talking about. Tag your seafood-loving crew! #HeavenlyHavoc #SeafoodBoil #AucklandEats
• •Don't just feed your hunger, warm your soul. ❤️ Our family-run kitchen is serving up Auckland's most-loved seafood boils and comfort food. From our family to yours, it's a taste of heaven. Order now via our website!
• •Experience Heavenly Havoc. Delicious seafood boils and comfort foods designed to fill your belly and make you smile. The flavor is calling.
• •A little bit of heaven, a whole lot of havoc (the delicious kind)!
• •Life's too short for boring food. Get your hands on our legendary seafood boils and taste what the havoc is all about. 🦀 #SoulFoodNZ #WorthTheDrive