Brand Tone

Empowering, confident, expressive, positive, celebratory, accessible glamour, and bold self-expression.

Brand Values

• •Individuality and Self-Expression
• •Confidence Boost
• •Quality
• •Empowerment
• •Community and Relationships

Best Practices

• •Lead with "You": Center the customer in the narrative. Instead of "We sell statement pieces," try "You'll make a statement." This aligns with their value of empowerment and customer focus.
• •Use Empowering Language: Incorporate words like "empower," "confidence," "unforgettable," "bold," "unique," and "celebrate" consistently across all platforms. This reinforces the core brand values.
• •Highlight the "Compliment Effect": Customer reviews show a clear pattern of receiving compliments. This is a powerful social proof and a key benefit. Weave this into product descriptions and social media captions.
• •Tell the Founder's Story: Ebonie Brown's journey is a compelling asset. Sharing snippets of her story can create a deeper connection with the audience and reinforce the brand's authenticity and resilience.
• •Maintain a Consistent Visual and Verbal Style: The tone is vibrant and confident, so the copy should be as well. Use exclamation points where appropriate, ask engaging questions in captions, and pair bold statements with high-quality images of the products on diverse models.

Social Perception

Highly positive; perceived as a source for unique, eye-catching pieces that generate compliments. The brand is also seen as inspiring and authentic, helping women feel seen and celebrated.

Copy Examples

• •Don't just enter the room, own it. Our new collection of Bold Statement Jewels has arrived. Be prepared for compliments. #HeavenJewels #StatementEarrings #BeUnforgettable
• •Your curves are a masterpiece. Dress them in art. The Curvy & Chic Collection is designed to celebrate your shape with style and confidence. #HeavenJewelsBoutique #CurvyAndChic #EmbraceYourIndividuality
• •Confidence is calling. And it's on sale. For a limited time, get 20% off all accessories and turn heads wherever you go. #HeavenJewels #Sale #ConfidenceBoost
• •We love hearing how our jewels make you shine! ✨ Mariann W. told us she couldn't go anywhere without someone complimenting her earrings. That's the Heaven Jewels effect. #CustomerLove #HeavenJewelsStory #UniqueStyle
• •Warning: These new arrivals may cause excessive compliments.