Brand Tone

Fun and Playful, Helpful and Informative, Approachable and Friendly, Enthusiastic and Passionate

Brand Values

• •Fun
• •Customer Satisfaction
• •Variety and Choice
• •Quality
• •Affordability/Value
• •Speed and Reliability
• •Innovation/Uniqueness

Best Practices

• •Always Lead with "Fun" and Enthusiasm: Every piece of copy should echo the core mission of providing fun. Use exclamation points appropriately, choose vibrant language, and focus on the joy and excitement of dressing up.
• •Be Genuinely Helpful and Approachable: Anticipate customer questions and provide clear, concise information. Use a friendly, conversational style rather than overly formal language. Ensure product descriptions are detailed yet easy to understand.
• •Highlight Variety and Solutions: Remind customers of the vast selection available. Frame products as solutions to their needs (e.g., "Need a last-minute outfit?", "Stuck for Book Week ideas?").
• •Emphasize Australian Roots and Speedy Delivery: Leverage the "Australian owned and operated" aspect and the benefit of fast, local shipping, as this is a key differentiator.
• •Stay Visually Connected (Especially on Social Media): Ensure copy complements the playful and vibrant imagery/videos used, particularly on platforms like Instagram and TikTok. Use relevant emojis and hashtags to enhance the fun and discoverability.

Social Perception

Positive: Generally seen as a go-to place for a wide variety of costumes with good quality and fast shipping. Many customers report positive experiences and appreciate the extensive selection.

Copy Examples

• •Headline: Unleash Your Alter Ego! ✨ Body: Got a party theme? We've got the dream! Dive into thousands of costumes and accessories at Heaven Costumes and get ready to steal the show. Fast Aussie shipping means your perfect look arrives in a flash! #HeavenCostumes #DressUpFun #PartyReady
• •Headline: Halloween Heroes (and Villains!) Assemble! 👻🎃 Body: Whether you're going for ghoulishly glam or frightfully funny, find your ultimate Halloween transformation here! From spooky classics to the latest crazes, we've got everything you need to make this Halloween epic. Don't wait – the best scares sell out fast! #HalloweenAustralia #CostumeGoals #SpookySeason
• •Headline: Book Week Sorted! 📚 Character Magic Awaits! Body: Bring their favourite stories to life! Heaven Costumes has an enchanting range of Book Week outfits for all ages. Easy to browse, quick to ship, and sure to spark their imagination. Let the adventures begin! #BookWeekCostumes #KidsCostumes #StorybookAdventures
• •Headline: Wigging Out? We Can Help! 😉 Body: The perfect wig is the crowning glory of any costume! From luscious locks to crazy colours, our Heaven Costumes exclusive wig collection offers amazing quality and styles you won't find anywhere else. Find your perfect 'do today! #CostumeWigs #HairTransformation #CompleteTheLook
• •Headline: Party Perfection is Just a Click Away! 🥳 Body: Why stress about your costume when you can have FUN finding it? At Heaven Costumes, our mission is to make dressing up a blast! With 21,000+ options, friendly help, and speedy delivery, your next amazing costume is waiting. #PartyTime #FancyDress #ShopOnlineAustralia