Brand Tone

Bold & Confident, Energetic & Action-Oriented, Youthful & Edgy, Informal & Relatable (on social media), Aspirational & Lifestyle-Driven

Brand Values

• •Individuality & Customization
• •Quality & Durability
• •Performance & Functionality
• •Style & Aesthetics
• •Community & Passion
• •Accessibility/Value (Implied)

Best Practices

• •Embrace Bold Language: Use strong verbs, confident statements, and an assertive voice. Avoid passive or hesitant phrasing.
• •Inject Energy & Action: Focus on movement, excitement, and the active lifestyle your audience leads. Use dynamic words that evoke a sense of adventure and performance.
• •Speak to Individuality: Highlight customization and the ability for customers to express their unique style. Use "you" and "your" frequently to make it personal.
• •Maintain an Edge: Incorporate a slightly rebellious, non-conformist attitude. Don't be afraid of informal language or slang that resonates with the target demographic (but use it authentically).
• •Show, Don't Just Tell (with Visuals & Lifestyle): While this is about copy, ensure the text complements imagery that reinforces the lifestyle, toughness, and style values of the brand. The copy should evoke these visuals.

Social Perception

Customers frequently praise the sunglasses for being stylish, comfortable, and cool. The customization options are a significant draw. The brand is perceived as trendy and aligned with an active, often "tough" or "adventurous" lifestyle.

Copy Examples

• •Stop blending in. Start standing out. Customize your Heat Waves and own your vision. #HighlyVisual
• •From the job site to the open road, our Z87+ rated eyewear is built tough, styled sharp. No compromises.
• •Warning: May cause excessive confidence. New drop of Lazer Face just hit. Grab yours before they’re dust.
• •Your style. Your rules. Endless combinations, one undeniable attitude. Build your perfect pair now.
• •Fuel your hustle. Heat Wave Visual: Performance eyewear that works as hard as you play. #RideTheWave