Tono de Marca

professional, aspirational, and expert

Valores de Marca

• •Quality and Premium Experience
• •Expertise and Reliability
• •Innovation

Mejores Prácticas

• •Leverage Aspirational Language: Always frame the products around the lifestyle they enable. Use words like "luxury," "comfort," "transform," and "elevate" to connect the technical product to an emotional benefit.
• •Maintain a Voice of Expertise: Confidently use technical terms where appropriate but always explain the benefit. For example, instead of just "In Screed Heating," say "In Screed Heating for optimal heat distribution in new concrete floors." This builds trust with both professionals and homeowners.
• •Emphasize Social Proof: Continue to feature testimonials and "As Seen On" badges prominently in marketing copy. This is a powerful and efficient way to communicate trust and quality.
• •Segment the Audience: Create distinct copy for the two main audiences: tradespeople and homeowners. The trade copy should be direct, focusing on reliability, ease of installation, and value. The homeowner copy should be more evocative, focusing on comfort, lifestyle, and aesthetics.
• •Keep Calls-to-Action Clear and Professional: Use direct and benefit-oriented calls-to-action. Instead of "Click Here," use phrases like "Get a Trade Quote," "Explore the Collection," or "Discover Effortless Warmth." This maintains a professional tone throughout the customer journey.

Percepción Social

The brand is perceived through its affiliation with popular TV personalities from the home renovation space, creating an image of a trusted, successful, and nationally recognized brand. It is seen as a specialist supplier for builders, renovators, and homeowners undertaking significant projects, rather than a general consumer brand. The perception is largely controlled by its own marketing efforts due to limited independent feedback.

Ejemplos de Copy

• •From foundation to finish, true luxury is built-in. Our underfloor heating solutions, trusted by trade professionals and seen on The Block, provide seamless comfort that transforms a house into a home. Ready to elevate your project? Explore our trade options today.
• •Step out of the shower and into pure bliss. Our heated towel rails combine elegant design with everyday luxury, ensuring a warm towel is always waiting. It’s not an accessory; it’s an experience.
• •Welcome to the inner circle. As a HeatMeUp VIP, you get exclusive access to new product launches—like our upcoming heated clothing line—and special offers. Stay ahead of the curve and keep your projects heated to perfection.
• •Extend your evenings and entertain in style. Our architectural outdoor heaters provide powerful, radiant warmth without compromising on aesthetics. Make your alfresco space a year-round destination.
• •Expert Floor Heating Solutions. Trade Discounts Available. As seen on The Block. Get a quote from HeatMeUp today and feel the difference quality makes.